Guava Jam packaging determinant attributes in consumer buying decision

Dantas, Maria I. S.; Nakajima, Vânia Mayumi; Rosa, Damiana Diniz; Andrade, Fábia Oliveira; Canzian, Camila; Martino, Hércia Stampini Duarte

doi:10.1590/s0101-20612011000300003

Cited by 9 publications

(9 citation statements)

References 9 publications

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“…Although the number of surveys could be considered inadequate for a market research study, it is in line with the samples used by other authors applying focus groups (Chambers et al, 2007;Dantas et al, 2011;Debucquet et al, 2012). Since this is a qualitative approach and due to the limitations of the sample, the f indings may not be generalized in a direct way, although they are valuable to develop subsequent quantitative research.…”

Section: Data Collectionmentioning

confidence: 82%

“…It must be pointed out that the factors that were considered most relevant in our focus groups (price, brand, product packaging, quality of the product and its origin) are frequently mentioned in consumer research as some of the determining attributes guiding food purchasing (Dantas et al, 2011). This consensus may show a somehow uniform behavior of consumers towards food packaging.…”

Section: Discussionmentioning

confidence: 96%

“…The use of packaging and labels to lure consumers and to communicate product benefits directly on the shelf constitutes a competitive advantage factor in the food industry sector (Dantas et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

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An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentation format can attract consumers' attention and influence their perceptions and purchasing decisions. Therefore, the objective of this study is to obtain a preliminary insight into the main attributes and factors that most affect consumers' purchase decisions regarding presentation and packaging of cheese products. To achieve this goal, we have used the focus group technique, because of its considerable potential as a mean to collect qualitative data within consumer research. The results showed that price, product quality, packaging, origin and brand are decisive factors in the purchase decision of food products. Although packaging and presentation of food have potential influence on the consumer's choice and purchase, packaging colour and design are the most attractive factors during the purchase process. Thus, packaging format and colour may influence consumers prior to the purchase. These stimuli can be decisive when buying cheese and may also help producers to communicate the differentiation of their products to consumers.Additional key words: qualitative research; focus group; food packaging.

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Section: Data Collectionmentioning

confidence: 82%

Section: Discussionmentioning

confidence: 96%

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An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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“…Therefore, package should be treated as one of the most important factors influencing consumer's purchase decisions, and should be used as a competitive advantage to lure consumers and to communicate product benefits directly in the food industry sector (Dantas et al . ).…”

Section: Introductionmentioning

confidence: 97%

The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques

Eldesouky

Pulido

Mesías

2015

Journal of Sensory Studies

103

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Qualitative research techniques are frequently used as a means to understand consumers’ perceptions and behavior when it comes to food choice. Particularly, projective techniques have been increasingly used in marketing and consumer research. In this context, this study aims to evaluate two projective techniques – word association and completion techniques – to study consumers’ expectations about food packaging. Additionally, it is intended to assess how packaging and presentation format influence food purchase decisions. The results obtained from both methodologies suggest that handiness to open, resealability, packaging size and packaging material transparency are among the features most appreciated by consumers. Specifically, word association has facilitated the identification of a larger number of items, probably thanks to the nonrestricted response character of this technique. Conversely, completion methodologies, a stimuli‐guided technique, has resulted in a richer range of perspectives by consumers thank to the focus on different aspects of the problem. Practical Applications Recent changes in eating habits and lifestyles are forcing the food industry to develop new foods or to improve existing products. In this context, sensory and nonsensory characteristics must be taken into account to meet consumer requirements. Packaging, especially, has become an important extrinsic quality cue which provides information not only about food but also about brand image or lifestyle. Nevertheless, the role of packaging and presentation format in the shaping of consumers’ preferences must be extensively assessed. In this article, we have used a qualitative research due to the complex aspects involved in the consumer/packaging relationship. The projective techniques used in this study proved to be suitable and, therefore, food companies could use them as a way to undertake preliminary researches about new packaging features or packaging materials. The information obtained is of great interest for food industries when planning to place new packaging formats in the market or to identify target markets.

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“…As Figure 8 shows, -focus‖ appeared in two groups, revealing that both used certain techniques and focus groups aimed to provide detailed information about attitudes, beliefs, behaviors, and consumer concepts about the package; however, they used different products as objects of study -cachaç a -the type of rum (Carneiro, Minim, Chaves, Silva, & Regazzi, 2010) and guava packaged (Dantas et al, 2011). …”

Section: Figure 5 Network Between Countriesmentioning

confidence: 99%

How Does Packaging Influence Consumer Behavior? A Multidisciplinary Bibliometric Study

Vieira

Alcântara

Prado

et al. 2015

IBR

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Guava Jam packaging determinant attributes in consumer buying decision

Cited by 9 publications

References 9 publications

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques

How Does Packaging Influence Consumer Behavior? A Multidisciplinary Bibliometric Study

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