2012
DOI: 10.1590/s0100-69162012000400014
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Marketing in the pre-development process of agricultural machines: a reference model

Abstract: ABSTRACT:The theme of the research is the development of the domain of marketing knowledge in the design of agricultural machinery. It is developed throughout the design of agricultural machinery in order to identify the corporate and customers needs and to develop strategies to satisfy these needs. The central problem of the research questions which marketing tools to apply on pre-development process of farm machinery, in order to increase the market value of the products and of the company and, consequently,… Show more

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Cited by 4 publications
(7 citation statements)
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“…As proposed by OLIVEIRA et al (2012), market size was taken into account. According to data from EMATER-RS (2011), 28775 dairy farms are potential consumers of this equipment throughout the region of Passo Fundo-RS, which covers 71 cities.…”
Section: Resultsmentioning
confidence: 99%
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“…As proposed by OLIVEIRA et al (2012), market size was taken into account. According to data from EMATER-RS (2011), 28775 dairy farms are potential consumers of this equipment throughout the region of Passo Fundo-RS, which covers 71 cities.…”
Section: Resultsmentioning
confidence: 99%
“…According to OLIVEIRA et al (2012), the selected project must be accepted on the intended market. Thus, the designed equipment should undertake residue collection parallel to grain harvesting and its price should be low to enable the acquisition by farmers.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…In view of this, as companies seek to specialize in a defined set of products, allowing their participation in various market segments. It is possible to circumvent as frequent oscillations in the demand for products, due to the quality that characterizes the agricultural activity, as well as in the manufacture of parts for other http://www.ijmp.jor.br v. 9, n. 2, April -June 2018ISSN: 2236 companies producing agricultural machines (OLIVEIRA; DALLMEYER; ROMANO, 2012;ROMANO, 2013).…”
Section: Agricultural Machinery Industrymentioning
confidence: 99%
“…MONTANHA JUNIOR et al (2013) consider that the ability to develop new technologies that lead to new products is critical for increasing business competitiveness. To SCHELESKI (2014), improvements in design processes may offer subsidies and differential against competitors, however, OLIVEIRA et al (2012) state that many companies in the industry lack management tools for product development process (PDP) that fit the national reality, especially in smaller companies. The study by TOLEDO & SIMÕES (2010) indicates that this lack of tools predominates in small and medium-sized enterprises (SMB) of the State of São Paulo, since little is known about their processes.…”
Section: Introductionmentioning
confidence: 99%