2010
DOI: 10.1590/s0100-40422010000400044
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Gestão das inovações incrementais, o caso Omeprazola

Abstract: Recebido em 15/12/08; aceito em 14/10/09; publicado na web em 25/3/10 MANAGEMENT OF INCREMENTAL INNOVATIONS, THE CASE OMEPRAZOLE. Our report shows the strategies adopted by pharmaceutical industry in the development of incremental innovations, through the development carried out after the launch of omeprazole. Some improvements are really necessary and others are used only as a market strategy and evergreening.Keywords: incremetal innovation; omeprazole; patent. INTRODUÇÃOA essência do sistema patentário é est… Show more

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“…The Brazilian government should consider growth and development of the pharmaceutical area in its strategic plans. Brazil has national pharmaceutical companies, which invest in incremental innovation as an important source of economic and technological development (Bastos, 2005;Shadlen, 2011;Lourenço et al, 2010). The fact that there have been no applications from Brazilian pharmaceutical companies for clopidogrel polymorphs makes it clear that they should consider incremental innovations in the pharmaceutical area as a viable strategy for pharmaceutical industry growth and further reinforces the importance of this topic.…”
Section: Discussionmentioning
confidence: 99%
“…The Brazilian government should consider growth and development of the pharmaceutical area in its strategic plans. Brazil has national pharmaceutical companies, which invest in incremental innovation as an important source of economic and technological development (Bastos, 2005;Shadlen, 2011;Lourenço et al, 2010). The fact that there have been no applications from Brazilian pharmaceutical companies for clopidogrel polymorphs makes it clear that they should consider incremental innovations in the pharmaceutical area as a viable strategy for pharmaceutical industry growth and further reinforces the importance of this topic.…”
Section: Discussionmentioning
confidence: 99%