Abstract:New times bring new themes. This issue includes three unconventional articles in the marketing field resulting from a partnership with two events: the "International Social Networks Conference" (Isonec) held at Fundação Getulio Vargas, School of Business Administration of São Paulo (FGV EAESP), and organized by Professor Eliane Pereira Zamith Brito; and the "Marketing Meeting" (EMA) organized by the National Association of Postgraduation and Research in Administration (ANPAD). The first article, by Maria Carol… Show more
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