Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

Calvo-Porral, Cristina; Martínez, Valentín Alejandro; Juanatey-Boga, Oscar

doi:10.1590/s0034-759020160104

Cited by 8 publications

(7 citation statements)

References 54 publications

(89 reference statements)

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“…0.020 < 0.05, β = 0.287), meaning brand loyalty significantly affects purchase intention. This finding aligns with a study from [100], which stated a statistically significant effect on the relationship between brand loyalty and purchase intention. [101] show that the best indicator of purchase intention is brand loyalty.…”

Section: Discussionsupporting

confidence: 92%

IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

Putra

Windasari

Hindrawati

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer perception to mergers between the startup with decacorn status. Therefore, this study intends to fill this gap. Using the mix method approach, this study investigates how customer perception of startups’ mergers decacorn status and examines its effect on customer behavior. The findings revealed that customer self-congruency successfully mediates the research gap between customer perceptions on merger scheme (sig. 0.000 < 0.05, β = 0.575) and purchase intention (sig. 0.000 < 0.005, β = 0.390) by combining impulse buying strategies (sig. 0.003 < 0.05, β = 0.329). The paper contributes theoretically to the body of knowledge in the customer’s perception of the merging company. The study also gives new insight that customers’ perception of the Merger of two decacorn companies cannot guarantee that customers will be loyal to the company without connecting the customer self-congruency in each partner. It is recommended that the manager gain stimulus in building conformity of company image with customer perceptions that create self-congruency.

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Section: Discussionsupporting

confidence: 92%

IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

Putra

Windasari

Hindrawati

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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show abstract

“…For this reason, researchers place customer loyalty as a link between service quality and switching costs to customer switching intentions. Placement of loyalty as a mediating variable has been done by previous studies such as [35] that connect image and perceived quality to purchase intention. Mosavi et al (2018) link customer satisfaction and trust in switching intention.…”

Section: Figure 1 Research Modelmentioning

confidence: 99%

Linking of Service Quality and Switching Costs with Turnover Intentions: The Mediating Role of Customer Loyalty

Zakiy¹,

Haryanto²

2021

Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

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The development of Sharia Banks in Indonesia was exceedingly rejoicing in the early years of the establishment of the first Sharia bank, Bank Mumalat Indonesia, in 1992. This development was followed by many conventional banks spinning off into Sharia Banks. However, lately, the development of Islamic Banks in Indonesia has been discouragement. This can be seen from the market share of Islamic banks that have relatively no increase from year to year. Seeing this condition, researchers are interested in conducting research on the loyalty and switching intention of Bank Muamalat Indonesia customers, who are the first and pioneer of Sharia Banks in Indonesia. The purpose of this study is to look at the effect of Bank Muamalat Indonesia's service quality and switching cost on customer intention switching with loyalty as a mediating variable that can explain this effect. This research was conducted on Bank Muamalat Indonesia customers with a total sample of 168 respondents taken through convenience sampling and using SEM AMOS as a data analysis tool. The results of this study indicate that service quality and switching costs have a positive effect on loyalty, and loyalty has a negative effect on switching intention. In addition, loyalty can also fully mediate the influence of service quality and switching costs on switching intentions

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“…(Porral, et al, 2016) Es importante señalar que ha venido evolucionando el posicionamiento de las MB, desde el enfoque en el precio de venta, hasta las propuestas de valor basadas en la calidad. Las investigaciones previas muestran que las MB se conciben inicialmente como una buena opción entre "calidad-precio" para aquellos consumidores con gran sensibilidad de precio (Calvo et al, 2016). 34 H3: Las marcas blancas representan una buena alternativa económica para las familias al momento de adquirir productos de consumo.…”

Section: Capital De Marcaunclassified

Marcas blancas, valor percibido y la lealtad en el sector retail

Peñaloza

eiva-Riofrio²,

Shagui-González³

et al. 2021

Conf. Proc.

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Objetivo: Analizar el valor percibido del consumidor de marcas blancas y su influencia en la lealtad y la construcción del capital de marca en el sector retail. Métodos: Método descriptivo de enfoque transversal, se aplica una encuesta estructurada a una muestra de 138 consumidores de tiendas departamentales. Resultados: El valor percibido del consumidor sobre las marcas blancas, influye positivamente sobre la lealtad y el capital de marca. Conclusiones: Los minoristas que involucran estrategias de marketing y que comunican el compromiso del minorista, tienen resultados positivos en el capital de marca Palabras claves: Marcas blancas, Marketing, Lealtad, Valor percibido y Capital de marca.

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Influence of Manufacturer Signature on Store Brands' Loyalty and Purchase Intention

Cited by 8 publications

References 54 publications

IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

Linking of Service Quality and Switching Costs with Turnover Intentions: The Mediating Role of Customer Loyalty

Marcas blancas, valor percibido y la lealtad en el sector retail

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