Implementation of Green It in Organizations: A Structurational View

Abstract

Environmental sustainability has become increasingly important to businesses as a response to the rapid depletion of natural resources. Information Technology (IT) in particular represents a meaningful part of the environmental issues that society has been facing. Therefore, Green IT emerges as a way of combining available resources and sustainable and economic policies, thus, generating benefits for both the environment and businesses. The purpose of this paper, hence, is to explain the dynamics of Green IT implementation in organizations in light of the structurationist view of technology. We conducted a case study research based on the cases of three Brazilian companies interested in this movement. Results provide a better understanding of the relationship among technology, individuals, and organization institutional properties, thus enhancing the role played by IT teams in institutionalizing the environmental dimension of sustainability in organizations.

Tecnologia da Informação Verde nas organizações: uma visão estratégica

“…Embora algumas dessas práticas exijam elevados investimentos, especialmente aquelas ligadas aos datacenters, às fontes alternativas de energia e à substituição de equipamentos obsoletos por novos, boa parte dessas práticas de sustentabilidade pode ser adotada sem que a saúde financeira da empresa seja comprometida, apenas dependendo do esforço, da vontade dos usuários e do apoio e direcionamento da organização (Dolci et al, 2015).…”

Investigation of a UK Financial Organisation’s Green Computing Strategy

“…BCS, 2012), government policies, and also considering innovative as well as ecologically responsible ways for the exploitation of computing resources. Bittencourt Dolci et al [5] state that Green IT has an important role in transforming the status quo of an organization through an integration of available resources, sustainable as well as economic policies in order to generate benefits for the environment and businesses. This is resonated by Khan et al [11] who 'takes into account the triple bottom line' (economics, environmental, and social) and efficient use of technology which aligned to initiatives outlines in SMARTER2030).…”

Strategic human resource management and corporate social responsibility: Evidence from Emerging Markets

“…Strategic CSR involves: (i) the establishment of strategic goals and actions towards sustainability in the long term, (ii) products and processes that comply with international patterns, (iii) the adoption of environmental certifications and commitment to norms and standards that may vary among regions of operation, as well as (iv) the disclosure of sustainability reports (Augustine, 2012;Chakrabarty & Wang, 2012;Daher, 2006;Dolci et al, 2015). Faria and Sauerbronn (2008) highlight the need of management tools to maximize ethical and moral performance in organizations, aimed to achieve competitive advantage.…”

“…This subject is especially relevant in international business because as companies enter new markets, they operate in contexts and environments they are not fully adapted to (Daher, 2006). Companies have taken the environmental and social dimension more seriously and incorporated those principles into their business strategy and daily operations (Dolci, Lunardi, Salles, & Alves, 2015). In this context, CSR integration into human resource strategies may generate competitive advantage to the firm.…”