This study involves an investigation on the Green ICT strategy of a financial organization. The baseline for the Green ICT strategy implementation is elicited via a semi-structured interview and assessed using a bespoke tool developed for a SURF Maturity Model driven framework. This framework encompasses Green ICT strategy, Greening of ICT in the organization and Greening of operations in ICT. The results of the study reveal that the overall baseline score is 1.8 out of 5.0 which is a relatively low score. However, the overall target level set for organization is 3.0 out of 5.0 accompanied by a roadmap and action plan (with several key action objectives) that covers a 5-year timeframe to bridge the gap between the baseline and the target. An IT representation from the organization provides some feedback on the action plan that leads to several amendments relating to cloud technology and a written business case for promoting a Green ICT strategy. 2.1. Definition of Green ICT strategy Green ICT strategy is defined as the first steps taken to reduce overall carbon footprint (The Royal Borough of Kensington and Chelsea, 2008). It comprises a written strategy, an action plan for the strategy, an implementation plan for the strategy and finally evaluation of the strategy success. The UK Green ICT Strategy (UK Government, 2011) supports the Greening Government ICT vision-"A cost effective and energy efficient ICT estate, which is fully exploited, with reduced environmental impacts to enable new and sustainable ways of working for the public sector". The strategy describes how ICT will contribute to greening the UK government commitments, economic benefits
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