Características da localização no processo de internacionalização de empresas

Abstract

O artigo tem como objetivo analisar a influência das características da localização ao longo do processo de internacionalização. O conceito-chave localização é comparado transversalmente para fundamentar a análi-se empírica dos casos, com base em cinco modelos de internacionalização. A pesquisa caracteriza-se por sua abordagem longitudinal e por procedimentos metodológicos embasados na teoria adaptativa. A análise dos dados foi realizada em duas etapas: descritiva e pelo método de comparação constante, com o auxílio do software ATLAS/TI. À luz das propriedades do conceitochave, emergiram quatro manifestações significativas e de predominância distinta ao longo do tempo: modismo, vantagens (transacionais e comparativas) e desvantagens locacionais. As vantagens comparativas foram determinantes no início e impulsionaram o modismo na região. As vantagens transacionais encontram-se presentes em fases recentes, devido à abertura de subsidiárias no exterior, enquanto as desvantagens locacionais se destacam em decorrência de fenômenos do acaso não previstos. RESUMOAbstract This paper aims to analyze what extent the location influences the internationalization process of Brazilian companies. From five models of internationalization, that key concept is cross compared to explain the empirical analysis of the cases. The research is characterized by its longitudinal approach and methodological procedures based on the adaptive theory. Data analysis was performed in two stages: descriptive and the method of constant comparison, both using ATLAS/ti software. Based on the concept properties, four significant events emerged, with distinct dominance over time: trends, and comparative locational advantages (transactional and comparative) and disadvantages. The results show that the comparative advantages were decisive for the start of the internationalization and boosted the trends in the region. Transactional benefits are present in later stages, acquired through the opening of subsidiaries abroad. Locational disadvantages were also perceived throughout the whole process due to unforeseen chance events. keywords Internationalization process, localization, adaptive theory, Brazilian companies, agribusiness. Proceso de internacionalización, localización, teoría adaptativa, empresas brasilenãs, agronegocios. Resumen Palabras clave

The internationalization process of agrifood firms: a proposed conceptual framework

“…Blanke-Ławniczak (2009) showed that the Polish agrifood multinational Maspex built advanced international management methods based on learning accumulated by experiential knowledge. Other relevant studies in the agribusiness field (Breathnach, 2000;Donz e and Kurosawa, 2013;Figueroa and Rodr ıguez, 2010;Kovacs et al, 2011;L azaro, 2009;Lorentz, 2008) have also pointed to a positive relationship between knowledge development and increasing foreign market commitments, emphasizing the value of the Uppsala model in guiding firms' international expansion decisions.…”