The fourth industrial revolution (4IR) promotes the use of augmented reality (AR) in industrial settings, offering transformative opportunities. This study explores AR's potential in efficiency, safety, and crisis management. AR excels in training, providing virtual simulations for complex processes, accelerating skill development in a safe environment. It enhances maintenance with real-time guidance, reducing downtime. Quality control benefits from AR, as inspectors identify defects more precisely, improving product quality. AR plays a crucial role in safety by offering real-time alerts to prevent accidents. Its integration is promising in the 4IR, but effective crisis management strategies are essential. Organizations should prioritize safety, security, and communication when adopting AR in industrial environments.