The viability and risks analysis of any enterprise is one of the most
important aspects for making the decision of turning the project real. This
research aims to analyze the feasibility and the risks of a new retail shop in the
actual market. Was taken quantitative date into consideration to excel the
analysis, through the study of all the required investments, such as building
revitalization, required equipment, human labor costs, and the commercialized
products costs, to work with economic tools as, payback analysis, internal rate
of return (IRR), net present values (NPV), free cash flow, working capital,
funding streams and sensibility analysis. Charts showing the results of the
possible investment was elaborated, along with the explanation of the
decisions that should make regarding the final results.