“…This particular feature of Brazilian reality has been recognized by both specialist media sectors (Lancepress, 2015) and academic studies. In a study by Giovannetti, Rocha, Sanches and Silva (2006) which sets out to measure the fidelity of Brazilian fans, the sample is divided into two groups, one of which is made up of all the following major Brazilian clubs: Botafogo, Flamengo, Fluminense, Vasco, Corinthians, Palmeiras, São Paulo, Santos, Grêmio, Internacional-RS, Atlético Mineiro and Cruzeiro. However, these 12 major clubs present heterogeneity regarding the size of their fan clubs.…”