2021
DOI: 10.1590/2447-536x.v27i1.2232
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Between flowers and fears: the new coronavirus pandemic (COVID-19) and the flower retail trade

Abstract: In order to support a better understanding of the current scenario of the crisis installed by the New Coronavirus (SARS-CoV-2: COVID-19) in the flower retail trade, it is presented a descriptive exploratory research carried out between April and May 2020 with 30 flower shop managers located in the Southern region of Brazil. The results showed that the most significant impacts were the drop in the number of customers, which reduced the company’s income when compared to the values sold before the pandemic, and t… Show more

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Cited by 12 publications
(15 citation statements)
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References 10 publications
(6 reference statements)
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“…A total of 22 studies focused on quantitative approach (Kernder et al, 2021;Hoyt et al, 2021;Galhardi et al, 2020;Jahangiry et al, 2020;Ghimire, Dhungel & Pokhrel., 2020;Moraes et al, 2020;Hikmah et al, 2020;Herrera et al, 2020;Ali et al, 2020;Zabadi et al, 2020Zabadi et al, , 2021Enver et al, 2020;Atas et al, 2020;Culha et al, 2021;Cohen, Hoyt & Dull, 2020;Bolarinwa et al, 2020;Mohsen et al, 2021;Parker et al, 2021;Srivastav et al, 2021;Sulistyawati et al, 2021;Cato et al, 2021;Sallam et al, 2020), while a total of 17 studies focused on qualitative approach Mackey et al, 2020;Forte & Pires, 2020;Arasli et al, 2020;Rendell, 2020;Burzyńska, Bartosiewicz & Rękas, 2020;Chang et al, 2020;Niknam et al, 2021;Soekiman et al, 2021;Malik, Khan & Quan-Haase, 2021;Lu et al, 2021;Anacleto et al, 2021;Sharov, 2020;Santos et al, 2020;Rovetta & Bhagavathula, 2020;Cinelli et al, 2020). The remaining two studies (Scott, McGowan & Visram, 2021;Fumagalli et al, 2021;…”
Section: Resultsmentioning
confidence: 99%
“…A total of 22 studies focused on quantitative approach (Kernder et al, 2021;Hoyt et al, 2021;Galhardi et al, 2020;Jahangiry et al, 2020;Ghimire, Dhungel & Pokhrel., 2020;Moraes et al, 2020;Hikmah et al, 2020;Herrera et al, 2020;Ali et al, 2020;Zabadi et al, 2020Zabadi et al, , 2021Enver et al, 2020;Atas et al, 2020;Culha et al, 2021;Cohen, Hoyt & Dull, 2020;Bolarinwa et al, 2020;Mohsen et al, 2021;Parker et al, 2021;Srivastav et al, 2021;Sulistyawati et al, 2021;Cato et al, 2021;Sallam et al, 2020), while a total of 17 studies focused on qualitative approach Mackey et al, 2020;Forte & Pires, 2020;Arasli et al, 2020;Rendell, 2020;Burzyńska, Bartosiewicz & Rękas, 2020;Chang et al, 2020;Niknam et al, 2021;Soekiman et al, 2021;Malik, Khan & Quan-Haase, 2021;Lu et al, 2021;Anacleto et al, 2021;Sharov, 2020;Santos et al, 2020;Rovetta & Bhagavathula, 2020;Cinelli et al, 2020). The remaining two studies (Scott, McGowan & Visram, 2021;Fumagalli et al, 2021;…”
Section: Resultsmentioning
confidence: 99%
“…Recently, in the last twelve months, there appeared new articles emphasizing the role of e-commerce and the role of social factors in accelerating globalization processes during the COVID-19 pandemic (Mukhisa, 2020). This topic is considered from different perspectives, the impact of a pandemic on different industries (Hillen, 2021), its influence on SMEs (Anacleto et al, 2020), marketing applications as well as the organizational and technological improvements supporting online sales (He et al, 2021;Pantano et al, 2020) as well as the risk analyzed from the point of view of international e-commerce and related globalization processes (Sharma et al, 2020). At present, the issue dominates the contemporary literature on the subject (Chmielarz et al, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In addition to the consumption of horticultural products, ornamentals, and aesthetic products also represent a vital sector of the horticulture industry. The outbreak of COVID-19 precipitated significant changes in the production and purchase of these products [10,11]. Stringent lockdown mandates negatively affected floral shops by forcing them to alter operating hours, reducing customers and sales [10,12].…”
Section: Introductionmentioning
confidence: 99%
“…The outbreak of COVID-19 precipitated significant changes in the production and purchase of these products [10,11]. Stringent lockdown mandates negatively affected floral shops by forcing them to alter operating hours, reducing customers and sales [10,12]. Additionally, the canceling or postponement of public social events (e.g., weddings, funerals) led to a decrease in demand for luxury perishable ornamental items, such as cut flowers, forcing many producers to destroy unsold supplies [11].…”
Section: Introductionmentioning
confidence: 99%