The Impact of E-Commerce on Globalization Processes: Comparison of Poland and Turkey

Abstract

Purpose:The primary objective of this article is to identify the differences in the opinions concerning the impact of e-commerce on the broadly perceived globalization processes in two selected countries, Poland and Turkey, at the beginning of the Covid-19 pandemic. The two countries examined as part of the research are culturally distinct. However, they also represent a similar level of development in terms of Internet-based solutions. Design/Methodology/Approach: In this study, the authors have applied a dedicated questionnaire, which enabled them to collect data covering the sample of 459 Polish and Turkish respondents. The survey findings were compared, considering the percentage differences, the city distance, and Euclidean distance. The research results were obtained using a survey questionnaire completed by individual, active Internet users from both countries. The structure of the paper includes the presentation of the issue against the background of literature, methodological assumptions of the study, its findings, discussions, and conclusions. Findings: The research findings confirmed the existence of significant differences between Poland and Turkey as regards the respondents' perception of the place and role of e-commerce and their influence on globalization processes, in particular in the categories related to payments for products/services in e-commerce as well as the impact of information technologies on globalization. Practical Implications: The discovered in the conducted research similarities and differences in the assessments of the impact of e-commerce on globalization processes in Poland and Turkey may enormously enhance the understanding of differences between described countries and give essential knowledge for developing the new product in the e-commerce area. Originality/Value: The present study contributes to creating new knowledge concerning the similarities and differences in the assessments of the impact of e-commerce on globalization processes in Poland and Turkey.

Optimization of Product Placement on E-commerce Platforms with K-Means Clustering to Improve User Experience

“…The impact of analytical methods on e-commerce product placement is a critical aspect of enhancing user experience and optimizing business outcomes. K-means clustering, regression analysis, and hierarchical [36]. Furthermore, the study by Shanmugalingam et al (2023) provides evidence of the impact of e-commerce on international trade in Asian countries, demonstrating the relevance of analytical methods in assessing the macro-level effects of e-commerce [37].…”

Development of E-Commerce in Poland and the Baltic States

“…The year 2020, in the face of the global COVID-19 pandemic, is definitely a booming year for the e-commerce industry worldwide, and this development cannot be stopped anymore (Chmielarz, 2021;Milewska, 2022;Pantano, 2020). This period was, at the same time, the most difficult time for many industry sectors affecting both social and economic life.…”