Flower and ornamental plant consumers profile and behavior

Paiva, Patrícia Duarte de Oliveira; Reis, Michele Valquíria dos; Santana, Gabriela Silva; Bonifácio, Francilene de Lourdes; Guimarães, Paulo Henrique Sales

doi:10.1590/2447-536x.v26i3.2158

Cited by 18 publications

(16 citation statements)

References 14 publications

(24 reference statements)

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“…Most importantly, this generates an increase in the price for the final consumer, for instance, the cost of a floral rose stick amounts to 2 USD. The dates of commercial importance are related to other studies that show that consumers buy floral arrangements for gifts on Mother's Day and Valentine's Day, selecting roses as the main gift (Anacleto et al, 2017;Paiva et al, 2020). In the city of Puebla, Mexico, roses are sold mostly on Valentine's Day and New Year's Day (Tlahuextl-Tlaxcalteca et al, 2005).…”

Section: Sociocultural Profilementioning

confidence: 76%

“…Therefore, it is important that they receive training (courses and workshops) on the care of plants in decorative vases to maintain the quality of flowers at the point of sale. Additionally, it is suggested to offer courses or services that can increase customer interest in the care of flowers and ornamental plants (Paiva et al, 2020).…”

Section: Psychosocial Profilementioning

confidence: 99%

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Active role of flower shops in the commercialization of roses

et al. 2021

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Retail florist activities are essential elements in the rose (Rosa spp.) market since they generate significant income and employment. In these jobs, florists gain recognition by their designs that captivate consumers. At the same time, they are key entrepreneurs in the commercialization of roses. Then, the objective of the research was to know the entrepreneurial role of florists in the commercialization of roses (Rosa spp.) in southern Veracruz, Mexico. An exploratory research was conducted in flower shops, five in Coatzacoalcos, nine in Minatitlán and six in Acayucan. Interviews were conducted with florists (n = 20). The categories of analysis used were the demographic, psychosocial and sociocultural profile of the florists as innovative entrepreneurs. In regards to the demographic profile, these economic agents have the experience and knowledge necessary to develop their activity. In short, florists are identified as family micro-enterprises with establishments that are 20 years old. In the psychosocial profile, florists present low innovative capacity with respect to the composition of their floral arrangements; however, they are characterized as risk takers with the ability to solve problems. Finally, the sociocultural profile demonstrates the florists-intermediary-producers collaboration; such entrepreneurial activity generates economic incentives with local-regional influence. Therefore, florists need to strengthen their links with other florists, producers and distributors to improve their innovative capabilities that will benefit both themselves and consumers.

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Section: Sociocultural Profilementioning

confidence: 76%

Section: Psychosocial Profilementioning

confidence: 99%

Active role of flower shops in the commercialization of roses

et al. 2021

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“…The Brazilian study clearly indicates that consumers have either no or very little knowledge about cut flowers and ornamental plants. Their preferred information sources to read about flowers and plants are the Internet and social media, followed by personal advice obtained from a professional in the flower industry [30]. In contrast, recent US studies researching ornamental plant consumption, retail, and landscaping indicate some engagement with plants through gardening activities; however, their knowledge and information practices are widely unexplored [31][32][33].…”

Section: German Consumers' Engagement With Plants and Plant Knowledgementioning

confidence: 99%

“Oh, You Shouldn’t Have!” Understanding Key Factors Impacting Cut Flowers Gifting Preferences in Germany

et al. 2021

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Cut flower gifting preferences are relatively unexplored in Germany. This study proposes a model that investigates the impact of attitudinal, experiential, and socio-demographic factors on the cut flower gifting preferences of German consumers. For this purpose, an online survey with a representative sample of 978 German residents was conducted. Partial least squares structural equation modelling shows that active and passive engagement with plants and nature positively impact cut flower giving preferences through cut flower knowledge, cut flower fondness, and perceived versatility of cut flowers. For German women and men, the largest driver of cut flower giving preferences is the versatility of cut flowers. For women, cut flower fondness is the second largest driver of cut flower gifting preferences, whereas for men subjective knowledge was the second largest driver. Other socio-demographic factors (age, income, education) were not found to impact cut flower giving preferences.

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“…The distribution of ornamental plants can be associated with colonialism and globalization (Ciftcioglu et al, 2019). Paiva et al (2020) show that consumers of flowers and ornamental plants in Brazil can spend R$100.00 to R$200.00 in one year. Ornamental plants allow humans to interact and modify the environment (Ilyas et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Identification and documentation of wild plant species with ornamental potentials at Mount Prau, Central Java, Indonesia

et al. 2022

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Indonesia has diverse flora and fauna, and many species remain largely undiscovered. Documentation and identification of threatened wild ornamental species are increasingly difficult due to ongoing exploitation and land conversion. Mount Prau is one of the popular destinations in Central Java, Indonesia for tourism. Understanding plant biodiversity has enormous value for the economy, ecology, culture, science, and recreation. Our study is aimed to record the diversity and identify the flowering plant species in their native habitat at Mount Prau, Central Java, Indonesia. Our field surveys demonstrated that Mount Prau has abundant wild ornamental plants with wide diversity of taxa, growth habits, and forms. A total of 103 species representing 51 families and 95 genera are identified including trees, shrubs, herbs, and lianas. We also found that among the plant species found in Mount Prau, 24 have morphological characters suitable to be cultivated as ornamental flowers, and 12 as ornamental foliages, and 63 species are medicinal plants. The ornamental criteria of these species were based on the literature describing the morphological and unique characters of leaves and flowers that made them potential to be developed as ornamental plants. In this paper we have provided the current conservation status of the plant species identified and recommendations on their conservation. This study provides baseline data of species found in the Mount Prau areas, and this information could be helpful for further conservations efforts and initiatives.

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Flower and ornamental plant consumers profile and behavior

Cited by 18 publications

References 14 publications

Active role of flower shops in the commercialization of roses

Active role of flower shops in the commercialization of roses

“Oh, You Shouldn’t Have!” Understanding Key Factors Impacting Cut Flowers Gifting Preferences in Germany

Identification and documentation of wild plant species with ornamental potentials at Mount Prau, Central Java, Indonesia

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