Black entrepreneurship and ethnic beauty salons: possibilities forresistance in the social (re)construction of black identity

Abstract

This paper addresses the case of five lack entrepreneurs who own businesses a public that for years has denied a esthetic and phenotypic traits. These spaces, branded as ‘ethnic salons’, aim to take care of the curly and / or Afrohair of Black men and women.In the face of this context, we ask: how canBlack entrepreneurs and enterprisesconfront colonialmentality in social relations, by creating businesses aimed at giving value to, and appreciatingthe identity of Black men and women? The field research was conducted via observations and interviews,collecting narratives from both. The narratives went through a process of synthesis and analysisprocesses that allowed us to flag the motivesbehind these enterprises, as well as the racial/ethnic acceptance present in these spaces. Thus, the main contribution of this paper is to discuss ‘hairtype’ as a constitutive element of Black racial identity, and the opportunity for more autonomywhen entering the labor market.

Inclusão E Diversidade Na Administração: Manifesta Para O Futuro-Presente

“…A decolonialidade, por sua vez, pode ser compreendida como um projeto que, por um lado, sistematiza uma crítica à colonialidade (Quijano, 2005) e, de outro, apresenta uma alternativa a ela (Abdalla & Faria, 2017;Alcadipani & Rosa, 2010;Amaral & Naves, 2020;Rezende, Mafra, & Pereira, 2018;Silva, André, Wanderley, & Bauer, 2020).…”

Racism, sexism, and remnants of slavery in job advertisements

“…A constitutive element of black people's identity, and major phenotypical characteristic of black women, is coarse or curly hair. Denying it creates a barrier to the fight against inferiority and may reinforce racism (Rezende, Mafra, & Pereira, 2018). This type of hair -in spite of growing similarly to fine hair -, when not altered by chemical or mechanical straightening looks shorter, owing to shrinking; in other words, the curvature that results from the shrinking of this type of hair strand makes its growth less perceptible and leads to the sensation that it is shorter than it actually is.…”

Autoestima e experiências relacionadas ao cabelo

“…No contexto da herança histórica, o cabelo crespo manifestase como um ícone cultural, porém ao longo dos séculos tem sido alvo de preconceito persistente. Em uma análise baseada nos fatos, pode-se perceber que as raízes profundas da história que Idéias, Campinas, SP, v.15, 01-26, e024003, 2024 vêm desde a escravidão e a busca por padrões de beleza ditos eurocêntricos tornaram o cabelo crespo um símbolo, equivocado, de inferioridade, denominado fora dos padrões estéticos (PRUDENTE, 2021;REZENDE;MAFRA;PEREIRA, 2018).…”