Broiler chicken production is expected to increase significantly in the next decades to satisfy the poultry meat demand of a growing world population. In this scenario, one of the most important challenges for the poultry industry is to enhance bird productivity while remaining economically and environmentally sustainable. Feeding represents the major cost in raising of broiler chickens and has important implications for environmental impact, either directly or indirectly. Therefore, improving broiler capacity in converting ingested feed into body growth, which is generally referred to as feed efficiency (often expressed through the feed conversion ratio), is fundamental to promoting a sustainable intensification of poultry production. In this review, we highlight the importance of feed efficiency improvements in terms of overall sustainability for the broiler chicken production chain. Furthermore, the potential of feed additive-based nutritional strategies, such as the dietary administration of crystalline amino acids, proteases, phytases and organic minerals, is critically discussed in the light of their role in supporting the sustainable intensification of this crucial livestock sector.