Abstract:This article aims to study how transmedia storytelling reflects how Brazilian supporters engage with Brazilian Soccer League – Brasileirão – through the game Cartola. This game consists of a fictitious competition in which users must create and line up teams based on real soccer players to challenge other users. For this reason, the concept of transmedia storytelling is a key base in this work. Transmedia represents a process in which content elements get spread across multiple platforms in a coordinated manne… Show more
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