“…Global governance bodies, national and local governments, civil society, and people from different social segments yearn for logical references to guide individual behaviours and essential decision-making in the absence of a steady, broad, inclusive, and longtermed path of fostering environmental and social quality. The deployment of framing, measurement, and monitoring tools is thus crucial to overcoming the "wishful thinking" in which sd has become (Guerra and Schmidt 2016), and "Sustainable Development Goals" (henceforth sdgs), are well positioned for it.…”