On Social Enterprises and Social Entrepreneurship: An Extension

Nascimento, Leandro da Silva; Salazar, Viviane Santos

doi:10.1590/1807-7692bar2020190014

Cited by 18 publications

(17 citation statements)

References 59 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Both supportive factors (external support) and social problems are likely to vary by society, thus the motivations and Social entrepreneurial self-efficacy enablers of SE will vary considerably around the globe. Nonetheless, many SEI studies have focused only on the developed world; in fact, one review of the SE literature found that 66% of 188 studies reviewed were from North America, Europe and Australia (Gupta et al, 2020) with some notable exceptions: Indonesian and Filipino students (Lacap et al, 2018), Indian students (Tiwari et al, 2017), Russians (Popkova and Sergi, 2020), Brazilians (Nascimento and Salazar, 2020) and data from Bangladesh, Chile, China, Egypt, Nigeria, Pakistan, Senegal, South Africa, Taiwan and Tanzania (Dionisio, 2019;Gupta et al, 2020).…”

Section: Sej 171mentioning

confidence: 99%

Millennial social entrepreneurial intent and social entrepreneurial self-efficacy: a comparative entrepreneurship study

Zhang

Trusty

Goroshnikova

et al. 2021

SEJ

View full text Add to dashboard Cite

Purpose The purpose of this study is to propose and test predictors of millennials’ social entrepreneurial intent (SEI), mediating mechanisms and influential contextual factors. Design/methodology/approach This study includes survey data from 1,890 respondents, 315 each from China, Mexico, Nigeria, Philippines, Russia and the USA. Findings Empirical results show that social entrepreneurial self-efficacy (SESE) mediated the relationship between perseverance and proactive personality and the dependent variable SEI in all six countries. Life satisfaction positively moderated this relationship among US students and negatively moderated it among Chinese students. In China dissatisfaction appears to enhance SEI, while in the US satisfaction appears to do so. Originality/value This paper identifies the mediating role of SESE and the moderating role of life satisfaction when explaining SEI, as well as providing data from millennials in six countries.

show abstract

Section: Sej 171mentioning

confidence: 99%

Millennial social entrepreneurial intent and social entrepreneurial self-efficacy: a comparative entrepreneurship study

Zhang

Trusty

Goroshnikova

et al. 2021

SEJ

View full text Add to dashboard Cite

show abstract

“…Social entrepreneurship is defined as a phenomenon that encompasses actors and results; that is, it occurs when an SE, through its operations, creates social value (Nascimento and Salazar, 2020a). SEs operate on social problems (Hockerts, 2017) such as poverty, drug abuse, unemployment, gender discrimination, climate issues, among others, in which social entrepreneurs create and discover opportunities to solve them (Nascimento and Salazar, 2020b).…”

Section: Compensatory and Transformative Approaches Of Social Entrepreneurshipmentioning

confidence: 99%

“…As explained in the conceptual model, both compensatory and transformative scopes require specific strategic marketing approaches. SEs' performance involves adopting commercial strategic marketing actions to make financial self-sustainability feasible (Nascimento and Salazar, 2020a). Similarly, as they give greater visibility to the social causes (Madill and Ziegler, 2012) that compose the mission of the enterprise (Yunus et al , 2010), they need to adopt practices of social strategic marketing (Mitchell et al , 2016).…”

Section: Intertwining the Approaches Of Social Entrepreneurship And Strategic Marketingmentioning

confidence: 99%

“…Literature on strategic marketing in SEs presents some insights. The primary mission of SEs is to create social value (Nascimento and Salazar, 2020a), and marketing strategies can improve this goal (Srivetbodee et al , 2017). To develop strategies that boost social impact, strategic marketing needs to consider context, environment and stakeholders of SEs (Ellis and Derera, 2019a, b).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Strategic marketing approaches impact on social enterprises

Nascimento

Steinbruch

Oliveira

et al. 2021

MIP

Self Cite

View full text Add to dashboard Cite

PurposeDue to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and societal strategic marketing approaches relate to compensatory and transformative social entrepreneurship scopes to improve SE performance.Design/methodology/approachThis paper is conceptual. We hold discussions and raise reflections to advance knowledge on both marketing and social entrepreneurship fields, more precisely by intertwining them.FindingsWe develop a conceptual model for adapting three strategic marketing approaches to compensatory and transformative SEs. We argue that SEs have three types of performances: commercial, social and societal. Social and commercial strategic marketing are essential for SEs acting in compensating local failures of capitalism. Societal and commercial strategic marketing are essential for SEs focused on transformative actions to changing global system. Such relations can leverage social impact, which we conceptualize as compensatory or transformative.Practical implicationsThe model contributes to improvements on strategic marketing decisions by marketers and entrepreneurs in social entrepreneurship.Originality/valueWe propose a decomposition of strategic marketing into three approaches: commercial, social and societal, which constitutes a novelty to the field. This can facilitate management of SEs with different actions and performances, whether at local or international levels.

show abstract

“…Social entrepreneurship is an emerging research field (Belz & Binder, 2017;Saebi, Foss & Linder, 2019) based on the precepts of social management and traditional entrepreneurship (Short et al, 2009) since entrepreneurship can be a social process (Hunter & Lean, 2018). Thus, social entrepreneurship refers to an innovative activity with a social objective (Austin, Stevenson & Wei-Skillern, 2006), and takes shape through interconnected actors and results, i.e., when a social enterprise generates social value through its social and economic operations (Nascimento & Salazar, 2020). Its essence is the creation of social value through innovations in market solutions (products) that enable social transformation (Rosolen, Tiscoski & Comini, 2014).…”

Section: Social Entrepreneurship Social Enterprise and Social Incubmentioning

confidence: 99%

Social incubation: Strategic benefits for social enterprise

2020

Self Cite

View full text Add to dashboard Cite

This paper aimed to identify what are the strategic benefits that the social incubation process offers for social enterprise. We conducted a case study with a Brazilian social incubator. Social enterprises that participated in the social incubation program were the analysis units. Among the eight strategic benefits found, three of them have never been previously indicated in the studied literature, therefore being a novelty herein highlighted to improve social enterprise's commercial and social missions. By understanding these benefits, social entrepreneurs can make better decisions about joining social incubation. Besides, managers of social incubators can understand the limitations inherent to the social incubation herein stressed, and, from this, improve the programs. Hence, this paper advances knowledge in the social entrepreneurship field.

show abstract

On Social Enterprises and Social Entrepreneurship: An Extension

Cited by 18 publications

References 59 publications

Millennial social entrepreneurial intent and social entrepreneurial self-efficacy: a comparative entrepreneurship study

Millennial social entrepreneurial intent and social entrepreneurial self-efficacy: a comparative entrepreneurship study

Strategic marketing approaches impact on social enterprises

Social incubation: Strategic benefits for social enterprise

Contact Info

Product

Resources

About