2015
DOI: 10.1590/1807-7692bar2015150049
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The Relationship between Manufacturer and Distributors: Knowledge Transfer and Performance

Abstract: This study explored the relationship between knowledge transfer from manufacturer to distributor. The research question is related to knowledge transfer from the manufacturer to distributor and potential improvement in the performance of the last. This issue is important for companies that are expanding their markets. A survey was conducted in business units that belong to the transport equipment sector. The study's sample comprised 199 companies. Measuring instrument followed a rigorous sequence of methodolog… Show more

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Cited by 6 publications
(3 citation statements)
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References 82 publications
(100 reference statements)
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“…Manufacturer-distributor relationships comprise repeated interactions for the purpose of mutual benefit (Huang et al, 2014;Redaelli et al, 2015;Krafft et al, 2015). However, despite the importance of the topic, only a few attempts to compare relationship characteristics directly in terms of their relative effect on performance currently exist (Palmatier et al, 2007;Prior, 2012;Wacker et al, 2016;Zaefarian et al, 2016).…”
Section: Distribution Channel Outcomesmentioning
confidence: 99%
“…Manufacturer-distributor relationships comprise repeated interactions for the purpose of mutual benefit (Huang et al, 2014;Redaelli et al, 2015;Krafft et al, 2015). However, despite the importance of the topic, only a few attempts to compare relationship characteristics directly in terms of their relative effect on performance currently exist (Palmatier et al, 2007;Prior, 2012;Wacker et al, 2016;Zaefarian et al, 2016).…”
Section: Distribution Channel Outcomesmentioning
confidence: 99%
“…Distribution is an important activity for small and large distributor companies. Company decisions in determining strategies affect the smoothness and profits for companies or parties in the distribution chain [10]- [12]. Product allocation and determining delivery routes are very important in a company, delays in product delivery will result in decreased customer satisfaction and can reduce company profits, causing potential losses for the company [13], [14].…”
mentioning
confidence: 99%
“…Os fabricantes não executam gestão por categorias. A indústria não analisa o preço dos produtos (apenas realiza pesquisas terceirizadas), a posição dos mesmos nas gôndolas e nem fornece sugestões ao varejista (feedback da indústria para o varejo é de grande importância no estabelecimento de parcerias entre esses dois agentes (Radelli et al, 2015)).…”
Section: Gestão Por Categoriasunclassified