ChatGPT: a museum of great novelties

Irígaray, Hélio Arthur Reís; Stocker, Fabrício

doi:10.1590/1679-395188776x

Cited by 3 publications

(1 citation statement)

References 12 publications

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“…This is likely attributable to the rapid evolution of AI and a dearth of experts capable of offering insights into its effects on PR. Given the swift and unique development of AI technologies, compared to previous advancements [16], achieving a holistic understanding of AI's influence on PR can pose a formidable challenge to PR professionals and researchers.…”

Section: Introductionmentioning

confidence: 99%

Examining the Influence of Artificial Intelligence on Public Relations: Insights from the Organization-Situation-Public-Communication (OSPC) Model

Jeong¹,

Park²

2023

APJCRI

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The growing presence of Artificial Intelligence (AI) within the Public Relations (PR) sector is an undeniable reality. Although still early in the journey towards widespread adoption, organizations are progressively infusing AI into their PR approaches. Yet, there's a spectrum of understanding and implementation across practitioners. The objective of this research was to shed light on AI's influence on PR within the context of the Organization-Situation-Public-Communication (OSPC) model. Employing a comprehensive literature review as the research design, we examined a vast array of scholarly articles and industry reports to collect data on AI-driven tools, their application in PR, and the implications at each level of the OSPC model. Results of the study revealed that AI-driven tools were enhancing efficiency, personalizing communications, adapting to situational factors, and cultivating relationships with publics. These advancements, however, came with potential risks, challenges, and ethical considerations that require further investigation. Specifically, AI-driven automation can sometimes overshadow human expertise, raising concerns about trust and transparency in PR communications. The study concluded that there is a critical need for PR practitioners to strike an optimal balance between AI-driven automation and human expertise. Moreover, PR practitioners are encouraged to continuously update their skills and competencies, particularly in data analytics and AI, and adopt transparent communication practices. This study offers valuable insights for practitioners and researchers to effectively navigate the challenges and opportunities presented by this rapidly evolving technology, and to develop more informed and ethical AI-driven PR strategies.

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Section: Introductionmentioning

confidence: 99%

Examining the Influence of Artificial Intelligence on Public Relations: Insights from the Organization-Situation-Public-Communication (OSPC) Model

Jeong¹,

Park²

2023

APJCRI

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Entre respostas digitais e saberes experienciais: o ChatGPT e a educação em perspectiva crítica

De Oliveira Barbosa,

Leite Taveira,

Peralta

2024

Rev. Pesq. Qual.

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Os avanços digitais transformam a educação ampliando o acesso a recursos online, e geram reflexões sobre seu impacto na sociedade contemporânea. O uso crescente das Inteligências Artificiais (IA), como o ChatGPT, que na educação traz eficiência, todavia incorre em dilemas éticos. Este artigo discute até que ponto essa ferramenta pode substituir a memória e a experiência humana, por meio da análise de entrevistas idênticas feitas com uma professora humana e o ChatGPT, usando oito perguntas estruturadas para comparação. A análise das respostas, feita com o software Iramuteq, identifica diferenças na distribuição lexical e no foco temático. Os resultados mostram que o ChatGPT não substitui a experiência humana, evidenciando diferenças na linguagem e no foco temático entre a professora humana e a IA. Esse estudo enfatiza a necessidade de considerar criticamente a relação entre seres humanos e tecnologia na pesquisa qualitativa e destaca a importância de uma abordagem ética no uso dessas ferramentas.

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Análise e pesquisa textual com apoio de IA: proposta pedagógica para o desenvolvimento e competências informacionais

Silva,

Lima,

Ferreira

et al. 2024

Anais Do I Simpósio Brasileiro De Computação Na Educação Básica (SBC-EB 2024)

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Este trabalho propõe uma atividade pedagógica de processamento, síntese e pesquisa em documentos textuais utilizando uma ferramenta de Inteligência Artificial (IA), que visa trabalhar habilidades informacionais no contexto do Ensino Médio. Adota como referencial teórico-metodológico reflexões sobre o uso de ferramentas de IA na educação, fazendo uso de recursos como projetor multimídia e computadores, contemplando atividades práticas com intuito de promover o uso eficiente das ferramentas tecnológicas e qualificar as práticas educacionais existentes em nosso sistema de ensino.

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ChatGPT: a museum of great novelties

Cited by 3 publications

References 12 publications

Examining the Influence of Artificial Intelligence on Public Relations: Insights from the Organization-Situation-Public-Communication (OSPC) Model

Examining the Influence of Artificial Intelligence on Public Relations: Insights from the Organization-Situation-Public-Communication (OSPC) Model

Entre respostas digitais e saberes experienciais: o ChatGPT e a educação em perspectiva crítica

Análise e pesquisa textual com apoio de IA: proposta pedagógica para o desenvolvimento e competências informacionais

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