No-Value Generation? Success Is an 'Exact Science' That Everyone Can Learn!

Abstract

Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.

Receitas a serem seguidas? Mapeamento sobre o fenômeno “empreendedorismo de palco” em reportagens da web

“…Tempos de turbulência política e econômica geram sentimentos de medo, instabilidade e insegurança à população, que busca maneiras de se sustentar (Prates, Santos, Martins, Martins, & Couto, 2018). Assim, diante da situação econômica e do mercado de trabalho do País, os benefícios advindos do empreendedorismo tornaram-se bastante difundidos por diversas agências, além dos programas de incentivos governamentais (Dias & Wetzel, 2010).…”

“…O culto ao empreendedorismo surge em um contexto no qual há uma grande valorização de receitas prontas oferecidas pelo mercado de soluções gerenciais, criando assim um novo imaginário (Wood & Paula, 2001). Prates et al (2018) também apontam que há uma grande busca por fórmulas de excelência que possibilitem os indivíduos a alcançarem o sucesso profissional.…”