Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.
O artigo examina a expansão do escravismo em Sergipe na primeira metade do século XIX usando dados sobre a população de mapas de moradores e inventários post-mortem. Através da seriação e do diálogo com a bibliografia, mostramos que a população escrava crescia no século XIX junto com a expansão da cana de açúcar. O tráfico de escravos desempenhou um papel menor nesse crescimento, pois a presença de africanos era minoritária o que implicava em relativo equilíbrio sexual e alta probabilidade de reprodução interna. Nessas condições, a família escrava era um instituição comum e bastante registrada nos inventários, porém enquadrada pelas características da propriedade dos senhores.
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