PurposeThis study evaluated the effect of toothbrushing cycles on surface roughness (Ra), gloss (GU), and morphology of two zirconia finishing and polishing protocols.Materials and MethodsAn ultra‐translucent zirconia disc was sectioned into rectangular plates (12 mm × 7 mm × 3 mm) and divided into two groups according to the polishing and finishing system used (diamond rubber abrasive/DRA or glazing/GLA). Bovine enamel (BEN) plates with the same dimensions were used as a Control. Specimens of zirconia and enamel were analyzed for Ra and GU (n = 11) and surface morphology by scanning electron microscopy (n = 3) before toothbrushing (baseline) and after 15,000 and 30,000 toothbrushing cycles. Ra and GU data were analyzed by ANOVA two‐way and post‐hoc Tukey's test (α = 0.05), while the surface morphology was analyzed qualitatively.ResultsThe Ra decreased significantly after 30,000 toothbrushing cycles for DRA and GLA zirconia ceramics. DRA showed a higher GU at the baseline, after 15,000 and 30,000 toothbrushing cycles than GLA and BEN. Toothbrushing polished the zirconia, creating a smooth surface, while no changes were observed for BEN.ConclusionsThe increase in toothbrushing cycles (30,000) changed the surface roughness of DRA and GLA zirconia ceramics. DRA zirconia presented the highest GU, which did not change with toothbrushing.