For the last two decades, the Amazon development debate has been torn between attempts to reconcile two rather opposing views of land use: on one hand, a vision of setting aside large tracts of the Amazon forests for conservation purposes (referred hereafter to as The First Way) and, on the other hand, seeking a 'sustainable' resource-intensive development, mostly through agriculture/livestock, energy and mining (referred hereafter to as The Second Way). The decrease of Brazilian Amazon deforestation from 2005 to 2014 (about 75% decline) opens a window of opportunity to conceive a novel sustainable development paradigm: The Amazonia Third Way initiative (A3W). It can represent a new opportunity emerging to protect the Amazon ecosystems and the indigenous and traditional peoples who are their custodians and at the same time develop a vibrant, socially inclusive biodiversity-driven 'green economy' in the Amazon by harnessing Nature's value through the physical, digital and biological technologies of the 4th Industrial Revolution (4IR). 4IR technologies are increasingly harnessing these assets across many industries from pharmaceutical to energy, food, cosmetics, materials and mobility, and making profits. A3W addresses ways to channel to the Amazon the benefits of the 4IR for the creation of bio-industries and local development as it protects the forests.