Evidence on the use of internet for businesses by MSEs in a Developing Country. The Indonesian case

Tambunan, Tulus

doi:10.1590/0001-3765202020180555

Cited by 13 publications

(18 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The positive effect of innovation on a firm's financial performance has been observed (Akinwale, 2020). MSMEs have increased the use of ICT in their operations during COVID-19, which has shown positive results in terms of competitiveness and cost reduction (Tambunan, 2020; Sultan and Wasim, 2020; Eze and Chambe, 2021; Syaifullah et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Singh

Chamola

Kumar

et al. 2022

BIJ

View full text Add to dashboard Cite

Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.Design/methodology/approachThis study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.FindingsThe results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.Research limitations/implicationsThe study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.Originality/valueThe impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

show abstract

Section: Introductionmentioning

confidence: 99%

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Singh

Chamola

Kumar

et al. 2022

BIJ

View full text Add to dashboard Cite

show abstract

“…A descriptive study on the use of information and communication technology (ICTs) in MSEs [18] in developing countries found that, despite the fact that MSEs are the main source of income, only a small proportion of these enterprises implement ICTs to make sales. In that sense the implementation of mobile applications has helped to improve the sustainability of trade in the midst of the crisis, so in the research [19], a study was conducted based on mobile applications used in 343 small and medium enterprises (SMEs) in India.…”

Section: Related Literaturementioning

confidence: 99%

Digital platform based on geomarketing as an improvement in micro and small enterprises

Crisóstomo-Berrocal¹,

Sierra-Liñan

Cabanillas-Carbonell

2022

IJEECS

View full text Add to dashboard Cite

After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for capital productivity, it decreased by 1.47 percent, meaning that investment decreased for each value added of each product sold.

show abstract

“…In Indonesia, Micro, Small and Medium Enterprises (MSMEs) are recognized as one of the business sectors that make a very significant contribution to economic growth (Berisha & Pula, 2015;Bigliardi et al, 2011;Legg et al, 2015). MSMEs are a type of business field that has a large potential in the formation of Gross Domestic Product (GDP) (Hadiyati, 2015;Tambunan, 2012Tambunan, , 2020. In addition, MSMEs are also able to reduce the number of unemployed and overcome poverty by absorbing workers who are still unemployed.…”

Section: Introductionmentioning

confidence: 99%

Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office

Aris

Oudina

Seppa

et al. 2022

pdr

View full text Add to dashboard Cite

This study aims to (1) describe and analyze marketing performance through digital marketing for micro business actors in the trade sector at South Sulawesi (2) describe and analyze the dominant factors that affect marketing performance through digital marketing on micro businesses in the trading sector at South Sulawesi. This type of research is descriptive qualitative research with data collection techniques were carried out by interviews, observation, and documentation. Validation of data using credibility, transferability, dependability, and confirmability. Data analysis used is data collection, data condensation, data presentation, and drawing conclusions. The results of the data analysis as well as those that have been described show the three indicators which as a measure in analyzing Marketing Performance Improvement through Digital Marketing show very good results.

show abstract

Evidence on the use of internet for businesses by MSEs in a Developing Country. The Indonesian case

Cited by 13 publications

References 24 publications

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Digital platform based on geomarketing as an improvement in micro and small enterprises

Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office

Contact Info

Product

Resources

About