“E se a Pessoa Tomar a Vacina e Virar um Jacaré?”: Um Estudo do Efeito da Polarização Ideológica na Intenção de Compra

Sousa, Eduardo Mesquita de; Lopes, Evandro Luiz; Herrero, Eliane

doi:10.15728/bbr.2022.19.5.6.pt

BBR

2022

DOI: 10.15728/bbr.2022.19.5.6.pt

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“E se a Pessoa Tomar a Vacina e Virar um Jacaré?”: Um Estudo do Efeito da Polarização Ideológica na Intenção de Compra

Eduardo Mesquita de Sousa¹,

Evandro Luiz Lopes²,

Eliane Herrero³

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“E se a Pessoa Tomar a Vacina e Virar um Jacaré?”: Um Estudo do Efeito da Polarização Ideológica na Intenção de Compra

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