The Influence of Perceptions of Risks and Benefits on the Continuity of Use of Fintech Services

Mascarenhas, Artur Barretti; Perpétuo, Cristiane Koda; Barrote, Erika Borgonovo; Perides, Maria Paula Novakoski

doi:10.15728/bbr.2021.18.1.1

Cited by 15 publications

(3 citation statements)

References 16 publications

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“…The perceived value of digital service transactions from customers’ perspectives involves benefits thoughts, performance risks, social risks, financial risks, convenience in terms of time and place, psychological factors, legal factors and security (Barretti Mascarenhas, Koda Perpétuo, Borgonovo Barrote, & Perides, 2020). Customers tend to act in a way that produces positive outcomes, and others will evaluate them positively.…”

Section: Literature Review and Philosophies Supporting The Studymentioning

confidence: 99%

“…NET valence model is used to elucidate consumer behavior in the context of risks and benefits of a product or service that determines its preference and acceptability to customers. For example, customers’ decision to use or purchase green bank services results from the perceived value of digital transactions built up from customers' emotional states and beliefs that ultimately lead to purchase behavior intention (Barretti Mascarenhas et al. , 2020).…”

Section: Literature Review and Philosophies Supporting The Studymentioning

confidence: 99%

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Fear of COVID-19 and green bank service purchase intention: the mediating effect of customer empowerment and customers’ perceived value of digital service transactions

Sakaya

2023

AGJSR

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PurposeThe paper intends to show the role of fear of COVID-19 and the relevance of customer empowerment (CU_EMP) and customers’ perceived value of digital service transactions (CU_PV_DST) in promoting green bank service purchase intention (GBS_PI), despite the antagonistic impacts brought in other sectors and the relevance of customer empowerment (CU_EMP) and customers’ perceived value of digital service transactions (CU_PV_DST) as important mediating variables of the relation.Design/methodology/approachThe structured questionnaire helped collect survey data from 323 small business people. The model relationship was assessed through EFA, CFA by SPSS-AMOS and SEM using bootstrapping procedures in Smart-PLS.FindingsThe findings of this study show that there is a significant effect of fear of COVID-19 pandemic (F_COVID-19P) on CU_EMP and GBS_PI. CU_EMP influences GBS_PI, whereas F_COVID-19P influences GBS_PI indirectly via CU_EMP. Furthermore, there is a substantial effect of F_COVID-19P on CU_PV_DST and GBS_PI. Thus, F_COVID-19P significantly influences GBS_PI indirectly via CU_PV_DST.Practical implicationsCapitalizing on the COVID-19 wave by empowering customers technologically, improving the legal framework and increasing the perceived value of green service by using an innovative mechanism. In addition, fostering cultural change and emphasizing altruistic values through green advertisements have been explored in this study.Social implicationsGreen services are healthier for smart/green economy and are health-protective for coping with health risks.Originality/valueThis study helps in understanding the theories used in this context by linking them to F_COVID-19P with CU_EMP, CU_PV_DST and GBS_PI and contributes to the literature of both. Furthermore, this is the only study that has used SEM to study this kind of interrelation.

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Section: Literature Review and Philosophies Supporting The Studymentioning

confidence: 99%

Section: Literature Review and Philosophies Supporting The Studymentioning

confidence: 99%

Fear of COVID-19 and green bank service purchase intention: the mediating effect of customer empowerment and customers’ perceived value of digital service transactions

Sakaya

2023

AGJSR

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“…Seamless transactions refer to the benefits related to transactions using a FinTech that eliminates traditional financial institutions, enabling users to manage transactions on economic platforms, resulting in simpler and quicker financial operations (Chishti, 2016;Zavolokina et al, 2016). Moreover, non-financial providers (that is, IT companies) may create and offer innovative, user-friendly financial products and services to customers, as they supply their products and services directly (Mascarenhas et al, 2021).…”

Section: Fintech Analysismentioning

confidence: 99%

The Darker Side of Fintech: the Emergence of New Risks

Jović

Nikolić

2022

Zagreb International Review of Economics and Business

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The financial sector has always been recognized as a traditional activity. One of the biggest challenges facing the financial sector recently is the introduction of new technologies. Financial innovations, and especially the development of financial technologies (FinTech), contribute to changing the way the entire financial system, including the banking sector, changes in the digital economy. The changes brought about by financial innovations and technologies condition all market participants, and especially banks, to continuously improve their business in order to keep up with the competition. FinTech enable easier access to financial services, improvement of traditional services, provide greater efficiency, lower costs and automation of regulatory reporting. They have changed the way we perceive financial institutions. Banks can increasingly be seen as an application on the phone and computer through which financial services can be performed, less and less as a grand building that instils confidence. However, it should be borne in mind that the application of financial innovations, in addition to the advantages, carries with it many risks, in a way that it can be said that digital technologies change existing ones, but also bring new risks in the field of financial services. The key risks caused by these technologies include strategic, operational and cyber risk, the risk of business compliance with data protection regulations, as well as liquidity risk. The importance of outsourcing risk is not negligible. It is precisely because of the speed of change and innovation that new risks are constantly emerging. With the growing importance and number of these firms, as well as the speed of their cross-border transactions, the fact is that it is necessary that these firms must adjust the way they measure risk in accordance with the speed and pace of their development. The importance of risk management must be one of the key points for FinTech companies, both now and in the future. Due to the observation of advances in financial technologies and the assessment of the risks that financial innovations bring, there is a need to harmonize regulatory frameworks, in order to ensure that none of the financial service providers would be at a disadvantage. However, regulatory bodies must carefully consider the dynamics and manner of regulation, bearing in mind that in a rapidly changing environment, excessive and rapid regulation carries the risk of undesirable outcomes in a way that does not exploit the full potential of innovative technologies. The development and increasing use of financial technologies affects the activities of all participants in the financial market, which imposes the need for continuous learning and adaptation of users and providers of these services, as well as supervisors and regulators. An additional challenge for financial institutions is the fact that competition in the provision of financial services comes from IT companies, which necessarily imposes the need to adapt its business models. Financial institutions are facing one of the biggest business challenges. All this brings special challenges for the creators of regulatory standards (RegTech) and the development of supervision based on new technologies (SupTech).

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Fintech, Blockchain, and Women in the Post-COVID Africa

Evans

Vincent

2021

Gendered Perspectives on Covid-19 Recovery in Africa

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The Influence of Perceptions of Risks and Benefits on the Continuity of Use of Fintech Services

Cited by 15 publications

References 16 publications

Fear of COVID-19 and green bank service purchase intention: the mediating effect of customer empowerment and customers’ perceived value of digital service transactions

Fear of COVID-19 and green bank service purchase intention: the mediating effect of customer empowerment and customers’ perceived value of digital service transactions

The Darker Side of Fintech: the Emergence of New Risks

Fintech, Blockchain, and Women in the Post-COVID Africa

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