PurposeThe paper intends to show the role of fear of COVID-19 and the relevance of customer empowerment (CU_EMP) and customers’ perceived value of digital service transactions (CU_PV_DST) in promoting green bank service purchase intention (GBS_PI), despite the antagonistic impacts brought in other sectors and the relevance of customer empowerment (CU_EMP) and customers’ perceived value of digital service transactions (CU_PV_DST) as important mediating variables of the relation.Design/methodology/approachThe structured questionnaire helped collect survey data from 323 small business people. The model relationship was assessed through EFA, CFA by SPSS-AMOS and SEM using bootstrapping procedures in Smart-PLS.FindingsThe findings of this study show that there is a significant effect of fear of COVID-19 pandemic (F_COVID-19P) on CU_EMP and GBS_PI. CU_EMP influences GBS_PI, whereas F_COVID-19P influences GBS_PI indirectly via CU_EMP. Furthermore, there is a substantial effect of F_COVID-19P on CU_PV_DST and GBS_PI. Thus, F_COVID-19P significantly influences GBS_PI indirectly via CU_PV_DST.Practical implicationsCapitalizing on the COVID-19 wave by empowering customers technologically, improving the legal framework and increasing the perceived value of green service by using an innovative mechanism. In addition, fostering cultural change and emphasizing altruistic values through green advertisements have been explored in this study.Social implicationsGreen services are healthier for smart/green economy and are health-protective for coping with health risks.Originality/valueThis study helps in understanding the theories used in this context by linking them to F_COVID-19P with CU_EMP, CU_PV_DST and GBS_PI and contributes to the literature of both. Furthermore, this is the only study that has used SEM to study this kind of interrelation.

PurposeThis study aims to examine the impact of Covid19 on service ecosystem self-adjustment (SES_SA) and additionally to explore the mediating role of SES_SA on the relationship between the Covid19 pandemic and the development of digital service capability (DD_SC).Design/methodology/approachData were drawn from 384 business people with the help of a survey questionnaire. The interrelation of the model was examined with the help of structural equation modeling (SEM) using bootstrapping measures in Smart-partial least square (PLS). Three constructs (Covid19, DD_SC and SES_SA) were found with the help of exploratory factor analysis (EFA). Convergent and discriminant validity were obtained through confirmatory factor analysis (CFA) using statistical package for the social sciences-analysis of a moment structures (SPSS-AMOS)-V.23.FindingsThere is a substantial impact of Covid19 on SES_SA and DD_SC. The investigation also discovered that SES_SA significantly impact DD_SC, whereas, Covid19 impact DD_SC indirectly through SES_SA. Age has a significant favorable influence on fear of Covid19.Research limitations/implicationsThere is scant literature linking SES_SA and the DD_SC.Practical implicationsThe study promotes understanding of the contribution of Covid19 and SES_SA in the DD_SC among business people to enhance value co-creation. Capitalizing on DD_SC will enhance customer experience, assist customers in decision-making, and foster digital economic growth.Originality/valueIt enlightens on the digital capabilities needed for creating and co-creating value. Most studies in this area are qualitative/conceptually based and have not studied this kind of interrelation. Hence, it’s the only quantitative study that has examined the inter-relations among Covid19, SES_SA and DD_SC using SEM. This study also offers comprehension of all theories used in this context by relating Covid19 effects to DD_SC.

The study aimed at analyzing perception of local made products among young Tanzania consumers. Methodology used was a survey design. Data were collected through structured questionnaire. Stratified and simple random sampling strategies were used. The sample size was 200. Data were analyzed by use of factor analysis, multiple linear regression analysis, descriptive statistics, independent sample t-test as well as Pearson's correlation analysis.It has been found that, students have shown low level of beliefs despite having good spirits on domestic products. Product quality and fashions are major problems of locally made products. No significant factors are used by University students in judging foreign products purchase. Age and Sex have failed to support the phenomena of ethnocentrism among University Students.The study has recommended to marketers and local manufactures to modify their marketing mix specifically to product as quality was indicated to be a major problem for local products and improving local industries. Improvement in the areas of quality function deployment (QFD), Marketers should design adverts demonstrating the value of using home products for the purpose of changing people's attitude towards local made products, improvement of branding practices is also important. The government should rethink of reviving Technical schools, continue welcoming and encouraging foreign investors, investing in research and development also establishing online presence of locally made products and lastly is to practice a total or partial bun of those products imported often which are also produced in Tanzania.

In all organizations, employees need to demonstrate competencies to succeed in their job. The knowledge that employees gain from schools, universities, or training centers usually focuses on disciplinary expertise (Jackson & Chapman, 2012), and it is expected to help in performing actions that contribute to the achievement of an organization's business objectives. In other words, employees are expected to demonstrate technical competencies (Leme, 2007, 2012; Walsh & Linton, 2002). Individual engagements such as creativity, collaboration, and complexity are also deemed necessary for employees to succeed in their job. These individual commitments are known as nontechnical competencies (Jackson & Chapman, 2012), henceforth referred to as behavioral competencies. Technical and behavioral competencies are expected to make individuals successful in organizations, be they schools, universities