The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil

Abstract

Nowadays large international companies are deeply involved in activities and processes that may generate any kind of value to them, and play an important role in promoting global growth and development (MERDZANOVSKA, 2015). Phenomena such as the globalization and the internationalization of companies have been promoting a higher degree of competitiveness in different markets (KOVACS, MORAES, and OLIVEIRA, 2007). In that context innovation and application of new technologies play an important role (PRIEDE and PEREIRA, 2015), generating turbulences and dynamism, acting as vectors to increase competitiveness in various market segments (MEIRELLES, 2006;ZAHRA, SAPIENZA, and DAVIDSSON, 2006).Considering that scenario companies intensively aim at obtaining competitive advantage, taking into account the demand conditions, their own strategies and their competitors behavior (UTTERBACK