Abstract:Purpose
The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations.
Design/methodology/approach
The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*.”
Findings
This study presents a framework that relates fundamental aspects discussed in current … Show more
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