“…Concerning the industrial context, the online games industry is a creative industry (Cao & Downing, ; Cheung & Fung, ; Chew, in press; Cohendet et al, ; Cohendet & Simon, ; Ernkvist & Ström, ; Gong & Hassink, ; Tsang & Tschang, ), and it is also an essential part of the new media sector (Dovey & Kennedy, ). Tschang (), for instance, manifests that online games are sophisticated products that combine programming technology with artistic content and interactive qualities, and Cohendet et al (), largely in consensus with this, argue that video game activities are those for which the coupling between the arts and science or technology is the strongest among all creative industries. While unique in many ways, the games industry shares similarities with other new media industries such as cartoon and broadcasting, in which the cultural influence, the reliance on information and communication technologies, and the strong economic contribution of such industries have drawn the attention of both scholars and politicians (we will elaborate such characteristics in the later part of the paper).…”