2018
DOI: 10.1016/j.rauspm.2018.01.001
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Analysis of negotiation strategies between buyers and sellers: an applied study on crop protection products distribution

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Cited by 9 publications
(5 citation statements)
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“…Taherdoost and Brard (2019) have identified significant factors that influence the maintenance of the relationship between manufacturing suppliers and distribution channels in the field of distribution marketing. Previous studies have emphasized the importance of retailers accurately recognizing the decision-making factors for selecting the main transaction manufacturer and reflecting them in their policies to strengthen manufacturers' competitive capabilities and improve performance Tan 2002, 2006;Ng 2012;Prado and Martinelli 2018).…”
Section: Critical Factors Affecting Product Retailmentioning
confidence: 99%
“…Taherdoost and Brard (2019) have identified significant factors that influence the maintenance of the relationship between manufacturing suppliers and distribution channels in the field of distribution marketing. Previous studies have emphasized the importance of retailers accurately recognizing the decision-making factors for selecting the main transaction manufacturer and reflecting them in their policies to strengthen manufacturers' competitive capabilities and improve performance Tan 2002, 2006;Ng 2012;Prado and Martinelli 2018).…”
Section: Critical Factors Affecting Product Retailmentioning
confidence: 99%
“…Prado and Martinelli argue that compromise can be an alternative to integrative negotiations. 77 The BTIA negotiations have involved going back and forth between creating value and claiming it, depending on the situation. We use the terms 'integrative' and 'distributive' in the sense of value-creation and value-claiming actions by the parties.…”
Section: Techniques -Integrative Distributive and Alternativementioning
confidence: 99%
“…However, this can only provide limited information. People who have more information are in a position to negotiate the right conditions for transactions than others (Prado & Martinelli, 2018). Conversely, those who lack information will make wrong decisions.…”
Section: Introductionmentioning
confidence: 99%