“…Intra-molecular hydrogen bonding, though it is weak when compared to intermolecular, will also command over the charge distribution, reactivity and relative stability of the conformers. Crystal structures of few hydroxyacetophenones have been reported earlier [3][4][5][6][7]. Though the present compound under investigation is a well-known and commercially available sample, its 3D structure and conformational analysis essential for a structural chemist have not been done so far.…”