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Dawkins, Jenny

doi:10.1023/a:1023399732720

Cited by 285 publications

(39 citation statements)

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“…8, No. 3;2016 problem at hand; these problems are related to state variables and considers the relationship between variables.…”

Section: Methodsmentioning

confidence: 99%

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Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey

Bati¹

2016

IJMS

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In today's world of competition, companies are under pressure to produce environment-friendly products and services. As consumers get more sensitive on environment protection, their purchasing behavior develop on that direction as well as. Under these circumstances, a concept called "green marketing" is widely discussed in both academic and industrial circles. Green marketing is basically the promotion of environmentally safe and beneficial products; it also includes the development of ecologically safer products, recyclable packaging, green promotion activities and green labels. Moreover, it's claimed that there is a correlation between green marketing and good corporate recognition.The purpose of the study is to investigate relationship between green marketing activities and corporate reputation on the sample of Aygaz, one of the most important energy and LPG Companies in Turkey. For this purpose, a well-prepared questionnaire complying with the literature was carried out on 526 participants who are automobile drivers in different regions of Turkey. Research data is evaluated in the program of SPSS with t-test, factor, frequency, correlation and variance analyses. According to the results of the field study, 87.3% of the consumers have stated that there is a relationship between the green marketing activities and the corporate recognition. In the research results we do not reveal any direct relation between the consumers' purchase preferences and green marketing practices in the sample of Aygaz brand.

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“…8, No. 3;2016 problem at hand; these problems are related to state variables and considers the relationship between variables.…”

Section: Methodsmentioning

confidence: 99%

“…8, No. 3;2016 consumption and more consumption of clean oil are considered in distribution phase. Employing new delivery and pick up channels is an expected development considering environment protection in distribution.…”

Section: Green Marketing Strategiesmentioning

confidence: 99%

Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey

Bati¹

2016

IJMS

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“…Therefore, new and pressing issues were formulated by the civil and political world, and these were also inevitably aimed at the world of businesses and at the logic of capitalistic systems (Balmer and Greysner, 2006;Dawkins and Lewis, 2003;Whitehouse, 2006). In particular, this new CSR demand consists of the fact that firms are being asked to take a "proactive" approach to social and environmental problems, and not to limit themselves to a stance of self-defence, or of mere compliance with rules and regulations.…”

Section: The Traditional Csr Approach and Its Evolutionmentioning

confidence: 99%

Corporate Social Innovation in Comparison with Corporate Social Responsibility: Integration, Development or Replacement?

Popoli¹

2017

IBR

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The purpose of this paper is to provide conceptual insights as to the social dimension of businesses and how it fits into the principles of strategic management of for-profit enterprise. This issue is analyzed with reference to the three paradigms of corporate social responsibility (CSR), social innovation, and corporate social innovation (CSI). Although there have been many studies and a great deal of research on these issues, the qualitative and quantitative analyses done so far have generally analyzed the three paradigms separately, while there has been no analysis of the logical links among them. After identifying CSI as the link in the chain between CSR and social innovation, this paper poses the question of what linkage exists between the two paradigms of CSI and CSR, and in particular of whether CSI integrates, develops, or replaces CSR. In terms of method, the paper is conceptually developed on the basis of the prevailing international literature and secondary data.

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“…After several years the concept was defined in 1953 by Bowen and was enhanced following the Brundtl and Report in 1987 and the Rio Summit in 1992, with an aim of looking further into the reflection on the regulation of the globalization phenomenon and multiplication of policies and economic interactions [25]. The "Global Compact"pact was concluded at the World Economic Forum in Davos on January 31 st , 1999 following the suggestion from the Secretary-General of the United Nations Kofi Annan; this pact stipulates the stakes of the CSR based on sustainable development and common values which will enhance the investment of the human capital [31].…”

Section: B Corporate Sustainability and Responsibility (Csr)mentioning

confidence: 99%

Eco-Strategy: Towards a New Generation Managerial Model Based on Green IT and CSR

Hba¹,

Bakkas²,

Manouar³

et al. 2016

IJCSIT

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Cited by 285 publications

References 0 publications

Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey

Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey

Corporate Social Innovation in Comparison with Corporate Social Responsibility: Integration, Development or Replacement?

Eco-Strategy: Towards a New Generation Managerial Model Based on Green IT and CSR

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