The objective of this study is to analyze the travel behaviors of customers accessing to three different types of shopping facilities -traditional markets(TM), hyper markets(HM), and super supermarkets(SSM) -and also to find out the most desirable location for each type of shopping facilities that encourage sustainable transportation and smart urban growth. It also demonstrates what mode has the highest percentage of modal split and what is the access distance for public transport mode by each shopping facilities (SSM: 84.5% walking and 667m, TM: 20.1% bus and 1.6km, HM : 46.2% private car and 4.2km). Among TM, HM, and SSM, statistically significant differences are found in terms of mode choices and other associated travel behaviors. The research findings are expected to contribute to finding future urban planning and transportation solutions that promote walking and public transit uses for shopping trips and thus help support green transportation and sustainable urban growth.
Keywordshyper market, shopping trip, super supermarket(SSM), travel behavior, sustainable urban planning, traditional market 대형마트, 쇼핑통행, 기업형 슈퍼마켓, 통행행태, 지속가능한 도시계획, 재래시장
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