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De p a r t me n to fI n d u s t r i a l& I n f o r ma t i o nS y s t e msGr a d u a t eS c h o o lo fP u b l i cP o l i c ya n dI n f o r ma t i o n T e c h n o l o g y ,S e o u lNa t i o n a lUn i v e r s i t yo fS c i e n c ea n dT e c h n o l o g y 2De p a r t me n to fI n d u s t r i a l& I n f o r ma t i o nS y s t e msE n g i n e e r i n g,S e o u lNa t i o n a lUn i v e r s i t yo fS c i e n c e a n dT e c h n o l o g y Abstract This paper redefines the concept of social shopping as the part of social commerce and identifies the significant factors to the customer satisfaction and repurchase intention for the social shopping using the factor analysis based on the selected elements from the previous research results. Structural equation modeling(SEM) result shows that 3 significant factors to the customer satisfaction are price, convenience of web site use and fun. But Security, reliability, diversity did not affect significantly satisfactorily. From the resulting factors to the customer satisfaction, users of social shopping seems to be satisfied with site entertainment like looking around and comparison shopping. The main purpose of visiting social shopping sites is considered as not only purchase of goods or services but also entertainment in the community and cyberspace. The results of this study, it provides an indication of the aspects of marketing that can be used in social shopping practice.
Key Words :
The purpose of this study was to explore the features of virtual currency, which has become a hot topic recently. The characteristics of virtual currency were examined in terms of the effect on consumer acceptance. Therefore, when using the accepted model of the technology, the derived results should be analyzed by SEM. The research results showed that versatility and reliability affect the ease of use and safety is not have an effect. The utility did not have a direct effect on the attitudes and satisfaction, and the ease of use directly affects the ease of use, attitude and satisfaction. Finally, satisfaction with the attitude had a positive impact on the time of use. Effective strategies to manage the effect of the virtual currency will be possible to formulate from the results of this study.
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