The article deals with key measures of establishing information and digital development of the Institute of Education in the conditions of innovativeness of Ukrainian economy. The reason that motivated the study was a number of pressing issues, such as the formation of a highly qualified specialist with new quality of digital competencies and skills based on an effective innovation and entrepreneurship university and the establishment of a quality institute of digital education in European digital educational environment, which remain little studied and need knowledge. Among the goals pursued by authors is to identify the prerequisites for accelerating the automation and digitization of the economy at different levels of economic aggregation and in terms of economic sectors; to present author’s visualization of the potential innovative ecosystem of digital business center of the university in which applicants will be able to acquire digital practical skills. The purpose of the article is to investigate the peculiarities of modern problems of higher education in Ukraine, to consider objective conditions and current tendencies of development of information society. Methods: generalization – in studying the nature of digital education; structuring – in explaining the prerequisites for reforming digital principles. Results. The scientific publication reviews the features of modern problems of higher education in Ukraine, including: lagging of scientific developments from needs of the economy, fragmentation of the use of distance learning technologies in economic specialties, inconsistency of the laboratory base of universities with a technical profile of the level of modern technologies. Scientific analysis of paradigm change in education of Ukraine is conducted. Authors’ opinion is: changes are caused by integration processes in higher education system, democratization of the process of obtaining education, introduction of tools of freedom of choice of resources, technologies. The originality of publication is that authors argue that a transformational change at the Institute of Education is a change from a passive system where learning is an audition, to an active learning system where students learn subjects/disciplines by sharing knowledge about these subjects. Value of the article is that authors outlined main areas of use of digital information technology in higher education, namely: development of educational websites and promising tools, teaching methods and technologies with a focus on development, promotion of personalized education. Conclusions. The article is devoted to the consideration of objective conditions and current tendencies of development of information society, which determine the course of automation and digitization of the provision of educational services in the conditions of innovativeness of Ukrainian economy.
The article analyzes the impact of the FinTech sector on transformation processes in the financial markets. Modern transformations of the financial market are connected with the emergence of new financial instruments and financial service providers on the basis of accelerated development of digital financial technologies. In today's environment, the Internet has become widespread, smartphones, mobile applications and social networks are rapidly expanding and gaining popularity, existing IT companies are developing innovative products and services that are setting new standards for consumers, businesses are looking for alternative sources of finance. There is a combination of finance and the latest technologies and the emergence of non-traditional financial institutions of FinTech companies. The most popular area of work in FinTech in Ukraine is payments and software development for the financial sector. The Fin-Tech sector has tremendous transformational power for the financial markets, but it also causes new risks, especially in marketing discourse. Overcoming such risks also requires institutional change. Finding new marketing opportunities by the financial business and focusing on competitive strategies makes FinTech a major driver of transformation in the financial markets.
В статті досліджується сутність та зміст маркетингового аналізу як теоретичної системи та складової комплексу маркетингу підприємств. В прикладному сенсі маркетинговий аналіз за своєю сутністю та змістом виступає «творцем» тої інформації, на основі якої менеджмент підприємства приймає стратегічні та оперативні рішення. Теорія маркетингового аналізу ще формується, в ній наявні дискусійні питання, які вимагають подальших досліджень. В статті подаються різні погляди на сутність маркетингового аналізу, аналізуються відмінності між маркетинговим аналізом та маркетинговими дослідженнями, які достатньо чітко прослідковуються в теоретичних підходах, хоча не зовсім чітко проявляються в практичних аспектах. При аналізі сутності та змісту маркетингового аналізу необхідно також чітко розмежовувати останній з маркетинговим аудитом та маркетинговим контролем за критеріями предмету, об’єкту та завдань цих складових комплексу маркетингу.
The article considers the peculiarities of market conjuncture in the system of marketing analysis as a component of the marketing complex of the enterprise. The ability to conduct conjuncture research is becoming especially relevant today due to the constant changes in the markets. Market conjuncture is its state or economic situation on it, which is characterized by the ratio of supply and demand, price dynamics, the activity of entities. The conjuncture situation depends on many factors, which must be analyzed in conjuncture research. The main tasks of conjuncture research and the main approaches for its implementation are indicated, a certain sequence of conjuncture research is given. Conjuncture analysis in the marketing system should be conducted continuously and systematically, it is a complex intellectual process and requires comprehensive and systematic approaches. If a systems approach is a multi-level or hierarchical description of the market as an object, then within the framework of an integrated approach, the market is considered through the interaction of many factors of the internal and external environment. To study conjuncture conditions, an appropriate system of indicators is developed, which differs for individual types of markets, but in general, based on it, the most complete and systematically real conjuncture situation of a particular market is presented. The stages of conjuncture research are given and the main methods used by marketers in the analysis of market conjuncture are emphasized. Among such methods the most complete and often used are methods of comparison, grouping, visual and graphic. It is mandatory to build time series, more and more experts turn to correlation-regression analysis, as well as the index method. It is also essential for marketing analysis to monitor the factors that affect market conjuncture, among which micro- and macro-level factors are distinguished. Significant among such factors of market conditions is the presence or absence of competition on this market, the product range of its products, the specifics of pricing by competitors. Forecasting the further development of markets as the end result of conjuncture research and the basis of future market behavior completes conjuncture research.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.