The article deals with teaching Russian intonation of interrogative sentences to foreign students. Mastering this complex aspect of the Russian language causes great difficulties, and Russian intonation is not studied at the origin countries of foreign students. That is why we propose to study interrogative intonation based on variable rows developed by E.A. Bryzgunova. The rows enable students to improve the intonation structure of interrogative sentences, as well as their communication skills.
The article reveals the content of the concepts of “hidden meaning”, “social advertising”, “polycode (creolized) text”; “contextual-situational indirect speech acts”; analyzes examples of the contextual-situational indirect speech acts functioning in the discourse of social advertising; decodes hidden meanings arising from their use in polycode advertising texts.
The article discusses the possibility of the development of axiological competences in university students in the process of teaching language-related disciplines within the world educational space. The problem of the development of communicative competences is relevant in the modern educational environment; it determines the purpose of the study: to analyze the survey results illustrating the attitude of students to the value of communication in society. During the research, linguistic and axiological parameters, defined by students as linguistic and communicative values, were identified, which makes it possible to talk about modern trends in education. Particular attention is paid to the value categories of the Russian language as the basis for national and cultural orientation, successful communication, intellectual development of people and formation of their linguistic personalities. The authors regard the axiological approach in the development of the student’s communicative competences as a fundamentally structured vision of the world through the prism of value orientation, which in the practice of cognition allows developing competences based on the cognitive needs and communicative intentions of students.
The phenomena of indirect communication (namely contextual-situational indirect speech acts) which are typical for the situations of the Russians’ everyday communication: situations of addressing, attention attracting; acquaintance; greeting; farewell; congratulation; wish; gratitude; apology; request; consent, permission; disagreement, objection, refusal; invitation; offer; council; consolation, sympathy, condolence; compliment, approval, praise have been described in this paper. Direct and conventional indirect speech acts, realizing the aforementioned intensions, have been specified from the speech etiquette point of view. The system research of indirect, contextual-situational oblique speech acts in the given situations of communication has not been practically carried out. Considering the cooperativity zone (zone of communicators’ benevolent relations), the author has picked out and described the main types of contextual-situational indirect speech acts (including hints and manipulation; syncretic and transposed forms), demonstrated their combinatory peculiarities in the structure of indirect speech genres. Creation of typology related to contextual- situational indirect speech acts (as well as other phenomena of indirect communication) in cooperative situations of the Russians’ everyday communication makes a certain contribution to the development of indirect communication theory and has also a culturological value. The use of given research results can be valuable both for further study of everyday converse, cross-cultural communication, speech genres, speech etiquette and in practical activities of teachers who are taking up the problems of communication and language teaching (including Russian as a foreign language). The ability related to indirect realization of communicative meanings, their operation and correct decoding promotes effective com- munication and is necessary for comprehension and interpretation of texts from fiction and publicistic literature, as well as for translation activities.
The article deals with hybrid playful speech genres in gaming Internet communication. It briefly highlights different approaches to the definition of the concepts of “hybridization”, “hybrid”, “hybridity” which are significant for this work. The communicative space of the Internet has become a kind of genre-generating environment that contributes to the emergence of new speech genres obtained as a result of hybridization. The object of the research are humorous speech genres presented in the form of polycode texts related to congratulatory discourse (communicative events “Birthday” and “Wedding”) and which have become widespread in the Internet environment. They belong to secondary genres, arise as a result of the re-accentuation of primary genres (in most cases, institutional discourse) and are associated with the stylization process: a humorous birthday greeting, a humorous wedding telegram, a humorous family happiness formula, a humorous oath of a bride / groom, a humorous instruction on exploitation of the bride / groom, a playful wedding poster. These genres are associated with the implementation of the pragmalinguistic category of indirection, contain a language play, indirect speech acts, hints, hidden meanings. The goal of the article is to identify structural-compositional, verbal and non-verbal markers of hybridity in these units of gaming Internet communication. In addition to the humorous speech genres discussed in the article, the congratulatory Internet discourse contains “Family Constitution”, “Wedding Diploma”, “Technical passport of the bride / groom”, “Marriage Contract”, “Contract” (with father-in-law / mother-in-law), “Resolution of the Society of Bachelors” and many other genres, containing stylization of official documents. To date, such hybrid genres are still poorly studied and require a systematic analysis.
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