This article focuses on spatial and territorial distribution of innovative production facilities and modern technologically advanced processes as one of the reindustrialization issues. Traditionally, large cities have created more favourable environment for re-industrialization due to their material and socio-cultural components. The results of the survey, conducted by the authors in Sverdlovskaya Oblast, show that small and medium-sized towns potentially possess social and cultural prerequisites for re-industrialization: young adults from these settlements demonstrate positive attitudes and potential comparable with those of the youth living in large cities. It was revealed that in small and medium-sized towns the youth value knowledge as an important resource for doing business, and highly self-assess such qualities as leadership and entrepreneurship. However, young adults evaluate conditions for doing business in small and medium-sized towns as less favourable. In the future the youth intend to get engaged in trading, service and tourism activities. Only young adults from Ekaterinburg consider manufacturing as a perspective field of their activities. The authors conclude that in terms of spatial and territorial distribution, small and medium-sized towns possess the required labour potential capacity to implement the concept of re-industrialization. It is essential to assist the youth in small and medium-sized towns in acquiring the in-demand skills as well as promote a comprehensive policy aimed at developing sociocultural environment in the settlements. These measures will not only contribute to meeting the challenge of re-industrialization, but also will preserve small settlements, that are rapidly losing grounds for their economic development.
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