A journalist always acts as a product, consumer and translator of his own national culture via language, ethical and axiological norms. Regarding the stated topic, a media text is considered, through which the journalist actualizes the norms and values of the society. The article examines the author’s “life” narrative, embedded into the text, which is based on real life situations of the story’s characters. The interaction of the narration of current events with the telling by the author of his personal story expands the sociocultural context of the narration and helps to overcome the ideological dogmas and mentoring tone of the author, who sometimes gravitates towards literalistic unambiguity in journalism. This also appears to be an element of psychotherapy that allows the journalist to overcome the drama of the experience and comprehend him in the aspect of social problems, which he tells about in his text.
The article examines the features of monetization in top rated Russian media. These appear to be media enterprises focused on obtaining possible profits from their activities, since today information has turned into a commodity. Taking into account that the sphere of media business does not quite fit into the traditional understanding of economic processes, it is important to clarify how information differs from ordinary goods and whether public and market interests can harmoniously exist in the modern media industry.
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