This paper investigates the innovative trends in the process modelling of international strategies in the coordinates of globalization changes and European integration, such as: maximizing the geometric mean return, the systematic fundamental factor models, the output and inputs of a factor model, Barra E2 model risk index definitions, fundamental factors and market sensitive factor definitions for Wilshire atlas factor model. The methodological platform for effective elaboration of building strategic programs tactics of territories development is proposed in the work. Three types of factor models (statistical, macroeconomic and fundamental) for evaluating investment processes and justifying the development of international strategies, their variability and optimality are examined. In the article there are main vectors in the process modelling of international strategies, innovative forms of investment which are used widely: crowdfunding, crowdinvesting, сrowdsourcing. Empirical and theoretical solutions allow to assess the process modelling of international strategies and optimize the choice of managerial decisions based on innovative dominants of economic development.
− This paper investigates the innovative dominants of strategic control and continuous improvement on the base of the quality and quantity imperative in the coordinates of globalization changes and European integration. The conceptual bases for the development of strategic planning programs in international business are examined, such as: monitoring strategic thrusts or projects, the develop of customer orientation, systematization examples of ways customer value across business processes in several functions. Components of the methodological basis of the strategy process of the activation of enterprises innovation and investment development, the formation of its conceptual model, and the implementation of strategic control are proposed and justified. In the article authors investigate two main types of the realization functional control: monitoring of strategic programs, analysis and optimization of strategy sectors. The objective of research consists in defining the quality and quantity imperative regarding strategy control.
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