MECHANISM OF INDUSTRIAL ENTERPRISE INTELLECTUAL CAPITAL MANAGEMENT PROTECTION protection of intellectual capital should be understood the set of purposeful sequential corrective actions of management influence of subjects of protection of intellectual capital, which transform objects of such protection by means of controls (goals, tasks, functions, principles, methods, resources) in desired state. The following components of the mechanism of management of protection of intellectual capital of industrial enterprise are offered: organizational, motivational, marketing components. It is noted that the components of the industrial enterprise intellectual property protection management mechanism are closely interconnected and form a single integrity. The organizational component of the mechanism for managing the protection of intellectual capital, according to the authors, is a heterogeneous system, consisting of different, but corresponding to each other resource and organizational subsystems. In this case, the resource subsystem is an object of protection (intellectual capital), and organizational-separate structural divisions of the organization (departments, groups of specialists, individual specialists, fulfilling functional duties of permanent or long-term nature, or temporary creative teams that perform functions short-lived, operational), as well as the methods and tools used to accomplish individual tasks. The marketing component of an industrial enterprise intellectual property protection management mechanism defines the process of developing and implementing a set of measures to achieve its purpose and make appropriate changes to ensure and maintain the desired position of the enterprise in the market, as well as improve customer relationships. Within the motivational component of the mechanism for managing the protection of intellectual capital of an industrial enterprise, a model for evaluating the feasibility of outsourcing the intellectual capital of an industrial enterprise is proposed Ключові слова: інтелектуальний капітал, механізм управління, захист, управління інтелектуальним капіталом, захист інтелектуального капіталу.