The aim of the paper is to study the modern Ukrainian TV industry in comparison with foreign examples and to formulate the requirements that a Ukrainian TV series must meet in order to enter the global market. The following methods were used during the work: descriptive method and typology, comparative analysis, and synthesis, each of these methods corresponds to one of the three stages of the study. This contributed to the achievement of the following results: the features of the modern TV series were characterised and its main types were identified; the domestic and foreign markets of multimedia products were studied and their common features and differences were revealed; formulated requirements that the Ukrainian TV series must meet in order to enter the global market. The scientific novelty of the paper lies in the detailed study of modern formats and descriptions of the general features of TV series, which allowed to perform the classification and thoroughly analyse each of the genres and types of TV series. The practical significance lies in the fact that the developed criteria for a modern series should be used as a recommendation when creating a multi-episode project.
The purpose of the research is to investigate the components of virtual production, identify the structure, basic tools of virtual technologies and their benefits, to define differences between virtual processes and traditional filmmaking. The research methodology is based on general scientific methods of complex analysis of the processes that take place in virtual production, and analysis of basic virtual tools, computer programs; use a comparative method for virtual production and traditional film production technology; generalization of the work of virtual technologies, determination of their advantages and disadvantages, research of their influence on modern cinematography. The scientific novelty of the obtained results lies in the systematic analysis of modern virtual technologies components and tools, determined the features of virtual production and its impact on the film industry, proven the relevance and rationality of the use of virtual technologies, both today and in the future. Conclusions. In the course of the research, numerous advantages and new opportunities offered by virtual production were revealed. The essence of virtual processes in film production is analyzed, it is shown how modern computer tools can be creatively applied at each stage of film production. Virtual production is the next logical step in the constant evolution of the film industry, which is changing the film industry today.
The article considers the creative processes, which are based on the technology of screen pictural art. The researches of the contribution of the storyboard as one of the foundations of fi lm picture solutions were conducted. The infl uence of the storyboard on frame composition and their interrelation were analyzed.
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