The article purpose is to analyze the semantic and functional parameters of the newest political terms in the Ukrainian internet-media speech. The study displays the semantic stratification of new terms based on their correlation with the environment and their functioning peculiarities using qualitative and quantitative parameters that allow to identify the most frequent lexical units in online media. The research object is the newest political terms in the modern Ukrainian language, and the subject of study is semantic and functional characteristics of these language units. The main research approach is semantic and functional analysis of language phenomena. Conceptual-linguistic method was used for semantic stratification of the latest political terms through the scope of their correlation with the environment. The quantitative analysis was meant to identify the most frequent lexical units with political semantics in online media. The descriptive method was used for linguistic facts interpretation. The article extends the notion of socio-political terminology and specifies correlation between socio-political terminology and socio-political vocabulary. The nomination system has formed and is permanently refreshed due to the new communication conditions in the globalized world. The study establishes that socio-political terminology is an open set with increasingly blurred boundaries. A lexical unit affiliation to socio-political terminology is determined by its conceptual content. The research proves that semantic stratification of the latest political terms is primarily based on the correlation with the environment, for instance, journalism and social communications, informational technologies, PR and advertising, art, linguistics, and rhetoric. Units in the analyzed lexical-semantic cluster are quite difficult to identify as terminological words or common words. The study has shown diffuse zone where the lexemes constantly fluctuate between strict requirements for a term (unambiguity, stylistic neutrality) and real functioning in media texts where they acquire imagery and expression. Therefore, the socio-political neolexicon needs further attention of scientists.
In modern media, materials which are characterized by skillful organization of language tools to reveal the topic and focus on the recipient, are highly valued. Having professional journalistic skills and a thorough knowledge of the language helps to create texts according to such requirements. Actual in this context is the formation of skills in the years of study related to the observation of the linguistic and stylistic skills of practicing journalists. The purpose of the article is to present the sequence and example of linguistic-stylistic analysis of a journalistic text to clarify the place and role of word-forming and morphological means that form the semantic background and communicative orientation of the message. Methodological bases of linguistic and stylistic analysis of word-forming and morphological means are a set of approaches that take into account: selection of the publication according to certain criteria (relevance of the topic, genre, authorship, etc.); the structure of tokens and grammatical features of individual parts of speech that create the semantic and stylistic expressiveness of a particular journalistic text. Among the research methods are linguistic analysis, compositional-textual and functional-semantic analysis, the method of establishing semantic-functional paradigms, the quantitative method, and others. Results of the research. A linguistic and stylistic analysis of O. Suprunenko’s publication «Chym Pakhne Yevropa» («What does Europe smell like?») (Post-Postup. 2008) demonstrates the course of consideration of word-forming and part-of-speech means of a professional text; shows a way of coherent and consistent presentation of their own observations and opinions. In the analyzed text there is objective information, which includes specific names, words with direct meaning, construction terminology, quotes. Subjective information is the author’s reasoning about the topic covered. The tone of its disclosure is informative and skeptical, which aims to provoke a corresponding reaction from the reader. Stylistic originality of the presentation of the theme is manifested in the use of appropriate linguistic and stylistic means: individual innovations, the expressive potential of grammatical categories of nouns, adjectives, verbs, as well as in the creation of ironic imagery. Stylistic analysis of the text by language levels is an effective means of forming language and speech competence, as it develops the skills of identifying stylistic means in the text and determining their functions to reveal the author’s intention. This form of work also has a research and creative purpose, as it encourages careful study of the stylistic potential of certain means of speech and independently explain their feasibility in a particular text.