Due to the war in Ukraine, all sectors of the economy suffered in one way or another. At the same time, the IT industry remains the most stable sector, which brings a large share of taxes to the budget and thus supports the economy of our country. It is this industry that receives large orders from foreign customers, attracts investors, including large corporations. Any business that is barely born or exists only at the level of an idea and the first organizational steps, provided the necessary expert and financial support, can very soon show dizzying results. Especially if it is an innovative project in the field of IT technologies, marketing, telecommunications, electronic commerce, biotechnology. This is where business incubators come from, which provide support (office, consulting, investment) to startups at all stages from development to commercialization of an idea in exchange for a share in future profits. Perfection has no limits. Innovators take pride in implementing complex solutions, they like to overcome difficulties and use advanced technologies. But, every new project has its price. After all, every strategic decision must be well justified from the business side. Otherwise, it can lead to unplanned costs and release delays. Over the past decade, the Ukrainian startup ecosystem has grown significantly and “grown up”, which has enabled Ukraine to be stable in the technological field in the face of today's challenges. E-commerce, social media, 3D printing, mobile applications – it's no secret that the wealthiest investors willingly invest in these industries. But there are less obvious areas that attract more and more capital every year. Despite the large-scale military actions in Ukraine, European investors are still interested in Ukrainian startups. The secret lies in the mentality of Ukrainians: hard work, dedication and the ability to concentrate under any circumstances. The war changed not only the agenda, but also perspectives. It is the investments that drive Ukraine's recovery and development. Today, the Ministry of Digital Transformation is busy attracting investments for the development of the startup ecosystem, digitalizing Ukraine by introducing innovations on the Diya platform and legalizing the crypto sector. All this is necessary to accelerate the economic recovery of the country already now, without waiting for victory in the war.
Фактори та заходи забезпечення задоволеності працею в сучасних умовах Анотація. Проведено аналіз останніх публікацій з проблематики задоволеності працею, у результаті якого встановлено міждисциплінарність наукових досліджень задоволеності працею. Обґрунтовано роль задоволеності працею як базового елементу у системі формування високої культури залученості персоналу і підтримання бренду роботодавця. Визначено задоволеність працею як внутрішній стан працівника, який характеризує його загальну позитивну оцінку трудової діяльності в організації, а також позитивне ставлення до часткових її елементів-змісту та умов праці, організаційного забезпечення, мотиваційних факторів, соціального середовища, психологічних аспектів ділових та особистих взаємин у колективі тощо. Серед методів та процедур дослідження задоволеності працею найкращим визначено метод опитування, який дозволяє отримати відповіді особисто від працівників, а також розробити дієві рекомендації щодо покращення стану задоволеності працею. Систематизовано чинники задоволеності працею персоналу і обґрунтовано, що їх діагностика і контроль є важливою передумовою для прийняття управлінських рішень щодо забезпечення задоволеності працею. Охарактеризовано основні заходи підвищення задоволеності працею персоналу. З метою дослідження задоволеності працею було проведено соціологічне опитування, яке дало можливість виявити розуміння працівниками значення задоволеності праці для забезпечення продуктивності та результативності, поширені методи оцінювання рівня задоволеності, заходи, які проводяться в компаніях для підвищення задоволеності працею, фактори впливу на задоволеність та незадоволеність працею персоналу. Ключові слова: задоволеність працею; залученість; мотивація; чинники впливу на задоволеність; корпоративна культура.
For a long time the issue of socio-economic development of rural areas, which have their characteristics, has not lost its relevance but also is united by common unsolvable problems that restrict their development in Ukraine. The socio-economic decline of the village can not only reduce economic performance in agriculture but will also have a negative impact on depopulation, environmental deterioration, reduce the efficiency of natural resources, as well as the destruction of the cultural environment. The article presents the results of a study of the socio-economic situation in rural areas, analysis of economic and environmental indicators of the use of agricultural resources in the production of crop and livestock products in villages by different categories of producers. The publication provides information on the profitability of production in agricultural formations from 2010 to 2020. It has been established that the reason for the lack of growth in production in households is the irrational and economically unjustified use of resources and the lack of modern technologies. The publication also reveals the trends in the production output of livestock and crop production by different categories of producers. The indicators of production profitability were analyzed by agricultural enterprises during 2010-2020. The ways and means of improving the situation of using the natural resources by private agricultural enterprises, increasing economic indicators in the rural sector, and increasing production in agricultural enterprises are given. The results of the previous research show the possibilities and prospects for the implementation of the economic potential of rural areas based on the efficient and economically structured governance on the given territories. In addition, in modern realities, there may be an inflow to the mainstream of the investment climate due to the process of decentralization of the local government, receiving investment in the community, and, the increasing of the economy as a result. The research has shown that the development of social and economic infrastructure depends on investment activity.
The world has entered the era of the fourth industrial revolution – a period in which digitalization plays perhaps the most significant role for production, and innovative technologies such as virtual reality, internet of things, artificial intelligence and robotics are fundamentally changing the way people work and the way they live. The backbone of modern society is a rapidly growing network of electronic knowledge and tools that includes manufacturers, suppliers, sellers, buyers and users of information in electronic form. The information sphere of the state directs its economic and innovative potential, and thus significantly affects other spheres, such as competitiveness in the international arena and the quality of citizens’ life. Today Ukraine is at a unique stage of development when there is a chance to make the so-called “digital leap” in key spheres of the economy. That is, to quickly move to a new stage of development in these spheres, bypassing intermediate stages, and starting to use modern systems at once, bypassing several generations of technologies. The percent of the digital economy in Ukraine is gradually steadily increasing, but the pace of its development is still low. In order to keep up with the world's leading economies forever, it is necessary to begin large-scale digitization of all industries as soon as possible, investing as much as possible in the development of digital infrastructures, innovations and modern technologies. Moreover, the country has potential, especially in the IT sphere, where Ukraine's position is quite good. Technologically, Ukraine is still in the last century because the state has very low domestic demand for technology. The actual tasks for Ukraine in this sphere, on the one hand, are the implementation of its own digital potential, and on the other, the implementation of relevant EU documents and projects into national legislation. In addition, it is important to develop the spheres of science and education, without which it is impossible to count on progress in the development of the information society and the knowledge economy. Every year, technologies go forward, new trends are gaining momentum, affecting all the schemes by which people do business in the digital world. And in order to stay ahead of the competition or even just to “stay in the game”, you need to learn to work with new tools, track trends and be flexible enough to adapt to these changes.
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