A problem predicted by experts with the onset of the COVID-19 pandemic is that many markets, in particular, the restaurant market, the tourism market, and the entertainment market, will face long-term stagnation in the near future due to outflow of financial resources. On the other hand, even though the standards of social interactions have changed, the basic needs of modern society for nourishing and varied food, entertainment and experiences cannot disappear as a result of a pandemic. The goal of our study consisted of gaining insights into the new hybrid practices of logistics and customer services that business needs to master in the new environment, combining offline and online activities. We have found that success in the market is achieved by organizations that regularly generate new entrepreneurial, scientific and technical ideas and consolidate their own and attracted resources to create, develop and launch new products, services and technologies on the market. Employing analytical methods, we have characterized the drivers of the transformation of distribution logistics management in the context of the digitalization of the economy, concluding that this process primarily affects the management of distribution channels. The features of transformation in the management of international distribution channels are studied. The requirements for logistics management in this functional area of management are defined.

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Time could be considered as an important competitive advantage of logistics companies. In fact, execution time is the most significant factor affecting the performance of the supply chain. Regarding the issue mentioned above, it seems relevant to develop the economic and organizational-managerial paradigm from value-based thinking to a time- based. The focusing on the reducing the time cycle suspends the competitive advantage, received by the logistics company due to the shortening response time for customer requests. Therefore, we have set the time factor in the basis of the logistics company performance appraisal and the main effort should be focused on reducing the delivery time cycle from the moment of the order receipt to its final delivery to the consumer.

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The development of the metal processing industry requires paying attention both to the environmental safety of technologies of metal processing and to the energy costs. We will look at the economic impact of reducing production costs by saving resources and using environmental engineering tools. Minimizing the cost of protecting the air and water, soils and perennial plantings, recycling and disposal of waste and protecting natural landscapes are an important aspect of the company's development strategy. The article discusses the implementation of elements of strategies announced by the largest steel companies-Novolipetsk and Magnitogorsk Metallurgical Plants, and Severstal PJSC. The definition of strategy has been given. The strategy, on the one hand, is presented as an element of the enterprise's interaction with the external environment. On the other hand, it is seen from the point of view of the company's activity on three levels: corporate-business-functional, each of which, in its turn, consists of certain elements. We highlight the main elements of company's strategies, which are (generalized) as a combination of operational efficiency and cost reduction (functional strategies)-for all the companies, as well as market leadership (corporate strategy)-only for NLMP. The SWOT-analysis of the activities of all companies highlighted common characteristics of their traits: low growth of the world and domestic economy, low level of use of metallurgical capacity worldwide; the policy of protectionism that replaced globalization, the introduction of duties to enter the markets, the fact that domestic companies have their own resource base, the full production cycle, and other factors.As a general conclusion, despite the complexity of the external environment, companies try to adhere to the stated strategy and maintain high performance of operating efficiency and dividends. Companies can be considered to be confirming to their strategies and a system of planned indicators.

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