This paper investigates the current state and prospects of the development of the European IT services market. A detailed analysis of the economic indicators of the IT market in European countries has been conducted. Marketing characteristics of the external market of IT services were considered, in whose formation a leading role belongs to export deliveries. It has been determined that the capacity of the international segment of the IT services market in most European countries increases by an average of 20 % annually, and the share of IT technologies exports in the overall export structure exceeds 8 %. The forecast of changes in the internal market of IT technologies in the post-Soviet countries was analyzed. Based on the results, it was concluded that in the future the capacity of the domestic IT services market could increase and, in 2024, in particular in Ukraine, would exceed the volume of USD 2 billion. The results of studying the level of prices for IT services in the post-Soviet countries suggest that they mainly correspond to the prices for similar services in different groups of European countries (with different material capabilities). That means that for IT service consumers in countries with a low standard of living, price characteristics are not an obstacle to obtaining the highest quality services from domestic or foreign suppliers. The role and importance of personnel support of the information industry, which is key in the formation and development of the IT services market, have been determined. It has been proven that specialists who attained IT education mostly work according to the skills and competencies obtained, which distinguishes them favorably from specialists in other fields. Despite the tendencies of a certain outflow of specialists outside the countries with a low living level, the number of IT specialists is growing progressively in their economies. In many ways, these trends are facilitated by an increase in the number of graduates from specialized educational institutions.
The article analyzes the prospects for the development of the energy industry in Ukraine and the world with the Smart Grid technology use. A model of the Smart Grid concept was built, which consists of the principles of construction, key requirements (values), functional properties (attributes), and basic elements of their implementation. It was proposed to consider the expected effects of the implementation of the Smart Grid concept depending on the group of stakeholders: energy companies, end users, regulating bodies and the state and society as a whole. The integral indicator for assessing the development of renewable energy sources in Ukraine for the period of 2007-2017 was calculated on the basis of the author's methodology, and appropriate conclusions were made on the need to introduce renewable energy sources in order to balance and reduce energy dependence on external energy sources.
The article highlights description of the new direction of consumer behavior marketing research, namely neuromarketing, which is an innovative tool of modern marketing science for establishing communication links at the subconscious level between a manufacturing company and a consumer audience in order to activate decision-making services. The methodological platform of neuromarketing research is formed, the theoretical basis of neuromarketing research is developed and the portfolio of neuromarketing research tools is created.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.