The authors ' research is devoted to the influence of social networks on the efficiency of hotel business development in Russia on the example of the largest resort city of the country -Sochi, their impact on customer relations is noted. On the example of popular hotels in Sochi calculated key indicators of the activity of some social networks. It is shown that the considered hotels are client-oriented and they carry out appropriate work to ensure a high level of service; as a result of the analysis, insufficient use of tools of social networks is noted. The study revealed that the efficiency of interaction between hotel operators and customers in social networks to achieve the desired results of consumer behavior when choosing a hotel service remains at a low level.
This article discusses the issues of using methods of analyzing and forecasting seasonal time series to model the tourist flow as one of the most significant parameters of tourism operations. The authors considered reasonability of using the Holt-Winters approach to model time series, estimated model's coefficients, and proposed a forecasting model. The authors also demonstrated use of the Holt-Winters approach to model parameters of tourism operations for a "short series"-the tourist flow to the Republic of Crimea at this stage of the peninsula's development.
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