In this paper, we study the phenomenon of “digital” death, its genesis and the attitudes towards death in the context of social networks of students. As a result of the investigation we have discovered different forms of “digital death and the ways students react to it in social networks. We further investigate the origins of different user attitudes towards “digital death” and the impact of manipulative relation to death in social networks on the social reality. Some students stage their own death on social networks by posting images on their homepage, which has the intentions (i) to attract public attention, (ii) to express their auto aggression (iii) to make fun of death and (iv) to reduce their own anxiety of death by "sharing" the fear with other students. Our analysis shows that the main purpose of staging one’s death on social networks is to reduce the fear of death by creating plans, playing.
Keywords: Students, cyberspace, social networks, death, "digital" death, attitude to the death in the social networks.
The criteria for the analysis of the emotional-psychological state of the organization’s personnel imply the study of the capitalization of cultural values and the presentations of results in the form of mathematical indicators of the projective situation. In the article, corporate culture is considered through the capitalization of its team’s cultural values and its business reputation. The study is based on the metric data (parameters) of the capitalization of cultural values in the context of their application to assess the behavior and cultural ethos of the organization’s team. The object of the applied research was the collective of the private enterprise providing services in the fuel-energy sector; the authors examined the social factors in the formation of its corporate culture (the survey focused on the personnel and managers’ assessment of the social-psychological climate and was based on the quota sample consisting of 16 managers and 100 staff members). The results of the study allow to develop a technology for the effective management of corporate culture under new challenges and risks. Traditions of cooperation, trust and reciprocity were considered on the basis of the works of the classics of sociology. The authors suggested the criteria (parameters) for assessing social capital and social norms which reveal the personnel’s abilities and are developed by the organization in a certain period. The study showed discrepancies in the assessment of the parameters of corporate culture by managers and staff. Thus, managers attach great importance to such a parameter as the emotional-psychological state of the team, while the staff does not appreciate the mutual understanding of micro-groups and shows less emotional involvement. Such results confirm the problems in the management of corporate culture as social capital.
This article is devoted to the application of an integrated approach in the study of the quality of life of the population of the North Ossetia. Aspects of the specifity of objective and subjective approaches are substantiated. The increasing importance of the concept of “quality of life” in the XXI century is indicated. A review of sociological studies of the level and quality of life in Russia, as well as a range of monographic works on the analyzed issues. The results of empirical sociological studies in 2014 and 2018 (a study of the quality and standard of living of the population of North Ossetia and a study of the social wellbeing of the population of North Ossetia using the methodology developed by Lapin N. I. and Belyaeva L. A.) are presented.
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